Products

Brand new for 2021, these technique-specific bass rods now feature advanced SCIII+ carbon blank and St. Croix's proprietary IPC®, FRS, TET technolo...

ICE Stick Jacket® Fishing Rod Cover For Ice Fishing Rods (22’x5-1/8″)

Use as a collar or tie a few wraps for a head and trim to shape. Makes tying a fly so simple.Made using high quality stainless steel wire. 2 pieces...

Rage Hawk is 2.75” and features a super compact profile, with two Rage arms extending from the side of the bait. It is able to fit up to a 5/0 flip...

Newly designed sound chamber emits a unique clacking sound and can be "waked" on top at higher speeds than other wake baits. Unique clacking soun...

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator...

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster, changing the deep diving ...

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster, changing the deep diving ...

In addition to their downsized design, Bitsy Bug Mini Jigs feature premium silicone skirts and fiber weedguards. Inverted line tie on the upper par...

Strike King's Bitsy Jerkbait maintains the same ratio of roll, wiggle, and flash as the original KVD Jerkbaits, but was crafted to excel in small p...

The new Strike King Bitsy Minnow is second to none. If you are pond hopping and wanting to show up your friends, this is the bait you need on the ...

Emulating Strike King's Red Eyed Shad, the Bitsy Shad is built to resemble the famous shape and action of the original in a smaller package. Th...

Striking the optimal balance of spitting, chugging, and walking, the Bitsy Splash emulates all of the same topwater actions as the KVD Splash in a ...

When you're facing post-frontal conditions and the bass have lockjaw, downsize to a Bitsy Tube! The Strike King®'s Bitsy Tube® is the perfect fines...

It ended up as a great all-around bait! This swimbait-style bait has an impressive action and profile that fish find irresistible. A segmented body...

This standard model buzzbait is one of the best on the market!

The flat-sided crankbait is back, and its moving with a Tennessee swagger. Strike King Lure Company is pleased to work with industry pro and season...

Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Mag...

This natural organic scent is incredibly attractive to fish. It causes them to hold onto the tube longer and masks human and plastic scents. Coffee...

Strike King’s new Compact Tungsten Casting Jig is built with a premium tungsten jig head that is 40% more dense than lead for greater castability,...

One of the biggest obstacles to fishing structure is hang-ups. The design of Strike King®'s Denny Brauer Structure Jig aims at reducing hang-ups an...