Products

Resembles small darting fish fry ail quivers and pulses with the smallest jigging techniques Fish simply find it irresistible Designed for a horiz...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

FEATURES When moved aggressively the Whipworm has a high action undulating tail to attract fish Less aggressive movement produces a subtle tail fl...

DESCRIPTION The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new mate...

The all-new material releases a super-charged scent field attracting fish in a way never before seen Great action on drop shot rig Length and supp...

FEATURES The all-new material releases a super-charged scent field attracting fish in a way never before seen Ribbed body provides more surface ar...

DESCRIPTION The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new mate...

Small appendages for life-like movement Imitates natural panfish prey Designed for a horizontal presentation Small enough for picky panfish yet la...

Preferred, proven, and popular shape Great for jig trailers, spinner rigs, drop-shots, and other bottom bouncing rigs Split tail design provides s...

Smells and tastes like your favorite scents Crystalina glitter reflects light and increases visibility Now available in popular Aniseed scent! New...

FEATURES Dissolve slowly in water Smells and tastes like live bait Scientifically proven formula trout love New Tequila Colors feature either worm...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneo...

DESCRIPTION Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresi...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

FEATURES Formulated for trout and panfish Emulates juvenile (nymph) stages of an insect’s life, on which many fish feed A favorite food for many f...

FEATURES Unique segmented body for more vibration and swimming action More surface area for better scent dispersion Lifelike body/color detail and...

Unique tail design for increased action Small enough for ice, large enough for open water Designed for a horizontal presentation Minnow shape imit...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

Thin tapered tail designed for high action with minimal jig movement Subtle tail flicking and/or undulating action Designed for a horizontal prese...

FEATURES Pro-designed by Bassmaster Classic® Champion Skeet Reese Enticing finesse profile of a grub with the proven fast action of the Pit Boss s...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

Irresistible swirl of bright, attractive colors Sprinkling of silver fleck resembles scales of baitfish that trout love