Products

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scen...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The HighKey series is your go-to for effortless fishing with serious style. HighKey combos bring the perfect mix of comfort, control, and eye-catch...

The HighKey series is your go-to for effortless fishing with serious style. HighKey combos bring the perfect mix of comfort, control, and eye-catch...

Built for the bold and adventurous, the SOGO series turns heads on the water with its patterned dipped rod and reel wrapped in reimagined camo. Thi...

Precisely built to achieve a sweeping left to right hunting action when rigged as a weightless soft jerk bait. Loaded with salt for longer casts, ...

Craw: Features -Compact and lifelike 3" crawfish imitation has proprietary fur embedded claws which attracts more fish and is ideal for Ned rig a...

The weedless ned allows you to rig our Foxtails and Craws ned rig style and stay weedless! Fish your favorite rigs around weeds, rocks, wood, and o...

CRAZY COUSIN of Rage Craw, the Rage Luau Craw loves to switch things up and offer a new presentation to highly pressured fish SOFT PLASTIC SKIR...

Compact needle nose pliers are the perfect size to store in a pocket or tackle box. Spring loaded for one hand operation with co-molded handles fo...

Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the liveliest, yet toughest balsa core baits ever. Balsa on the inside, ...

Truly one-of-a-kind pieces, they're the liveliest, yet toughest balsa based baits ever. What make the BX™ Series so versatile is the fact that we ...

Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them consistently. Trolled or cast, ...

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure, featuring legendary controlled slow-sinking me...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided rib...

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Clean...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in...

Notched tapered tail generates quivering with the slightest movement Integrated slot for VMC® Crossover Rings® to maximize usage when Wacky or Nek...

Super TPE material is extremely durable and allows bait to float Unique paddle tail design offers subtle swimming action Solid body for maximum du...

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to f...

Extra salt content provides excellent “shimmy” action on the fall Integrated slot for VMC Crossover Rings to maximize usage when Wacky or Neko rig...