Products

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species and 2 oz or 8 oz bottles. FEATUR...

DESCRIPTION Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresi...

Resembles small darting fish fry ail quivers and pulses with the smallest jigging techniques Fish simply find it irresistible Designed for a horiz...

Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait MaxScent Flux-Gill combines pr...

Small appendages for life-like movement Imitates natural panfish prey Designed for a horizontal presentation Small enough for picky panfish yet la...

DESCRIPTION Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresi...

Unique tail design for increased action Small enough for ice, large enough for open water Designed for a horizontal presentation Minnow shape imit...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

Thin tapered tail designed for high action with minimal jig movement Subtle tail flicking and/or undulating action Designed for a horizontal prese...

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much it...

Thin tapered legs designed for high action with minimal jig movement Ideal for perch and crappie Designed for a horizontal presentation Large body...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scen...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...