Tackle Shop

The short arm design increases vibration and puts the flashing blade right over the hook so fish strike at the right place. Built-in rattle and Spi...

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster, changing the deep diving ...

Newly designed sound chamber emits a unique clacking sound and can be "waked" on top at higher speeds than other wake baits. Unique clacking soun...

The Savage Gear 3D Shine Glide is a slow-sinking glide bait. These baits have been deadly on a multitude of game fish from largemouth bass to musky...

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and ...

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and ...

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose an...

KVD Perfect Plastics by Strike King® are simply the BEST soft plastic lures on the market, in our humble opinion! Their exclusive blend of ingredie...

For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The ...

These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary...

Super sharp VMC® black nickel hooks. Hand-tuned and tank-tested ensures perfect swimming action right out of the box. Unmatchable action for attrac...

V-hull body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod, ending with a soft, long glide on sla...

Constructed of premium Balsa wood, the Super Shad Rap® is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original ...

Designed by Kevin VanDam, the Strike King® KVD Dream Shot softbait gives you the dropshotter's version of the popular Strike King Caffeine Shad. Mo...

Weight 3/5oz Size: 6 1/2 inches

Available in 6 inch (Li’l Ernie™) model, this lure is proven in both freshwater and saltwater applications. The Li’l Ernie™ dives 6 to 12 feet on t...