Tackle Shop

The Mongrel from Frog Factory is going places no walking bait has ever gone. A hybrid bait, the Mongrel is a cross between a traditional walk...

The Yama Bug from Yamamoto was built due to demand from our pros and incorporates their input into what would make the ultimate creature bait. The ...

The Strike King Final Copy Weedless Swimbait is the ultimate companion for anglers seeking durability, versatility, and performance. Crafted from...

Experience precision, power, and smooth performance with the Accel Baitcast Reel. Engineered with a lightweight graphite frame and side covers, t...

The Keitech Shad Impact is the perfect baitfish imitation. After careful consideration and multiple prototypes, we produced a lure that maintains a...

The Berkley Screamin' Choppo builds on the legendary action of the original Choppo, but with an enhanced, louder sound profile designed to t...

DESIGNED TO START WORKING THE MOMENT IT HITS THE WATER! The MOGAMBO GRUB which was used to set numerous freshwater world records in the Great Lakes...

LEVEL SWIMMER is a heavy sinking prop bait that enables anglers to target farther areas and deeper ranges. It is a finesse bait that attracts fish ...

The JAMAICA BOA Jr. SUPER METAL is the second-generation BOA, a tournament-spec heavy-duty buzzbait designed to incite raging strikes in the surfac...

The GABARIN was developed after thorough testing against monsters that have completely given up on the monotonous lures of conventional frogs. The ...

Introducing the NEW Sucker Flanker – a flat-sided musky crankbait built for versatility and performance. Designed from a 3D scan of a real sucker, ...

When high action, scent dispersion, and taste make all the difference; the Berkley MaxScent Crud Craw catches em'. With maximum water disturbance s...

Completely free of plastisols, environmental hormones and other toxins. Floating. Scented. Super stretchy and long lasting.

Supplying astoundingly smooth operation with every turn of the handle, Lew’s Custom Pro Spinning Reel is up for any job at any time. Striking the...

Fish attractant powder infused with shrimp extract for maximum effectiveness Creates a water-activated coating that slowly releases scent Works wi...

The key to the effectiveness of the Mister Twister® ™ Hook is the small "Keeper" barb attached to the eye of the hook. It means fast hook-ups and m...

The all new Eagle® has been re-designed from top to bottom. A tradition of innovation and technology is what we relied on while building the all-ne...

The FishLab BBZ Bio-Shad Crankbait is the perfect choice for outdoor enthusiasts looking to catch some bass. This compact bodied four-piece swimbai...

Whether you're hover rigging with forward-facing sonar, drop-shotting deep structure, or slow-rolling for giants, the Panorama adapts to any techni...

The Provoke series of jerkbaits, meticulously crafted by our top professionals, now includes two versatile sizes: the Provoke 106DD and the new Pro...

Shimano's legendary Boost concept technology prevails with the introduction of World Pop 69F FLASH Boost, a multi-purpose popper unlike anything el...

The new Tatula 150 baitcasting series continues to provide anglers with the power and performance that power-fishing requires, now with an even mor...

The Series 4S features the same body design as the popular Series 4, but is designed for shallow applications. It crawls through all types of thick...