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Free Economy Shipping on Orders $60 or More! *Some exclusions apply*
Free Economy Shipping on Orders $60 or More! *Some exclusions apply*

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Strike King Ocho

This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs. a round bead, the Strike King® KVD Perfect Plas...

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Arbogast Jitterbug

The Arbogast Jitterbug is the most respected topwater lure for night fishing, but it also produces explosive strikes throughout the day. The Jitter...

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Strike King Rage Tail Structure Bug

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and ...

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Berkley Choppo

Easy to use top water lure Durable, cupped propeller tail Enhanced propeller surface area for maximum surface disturbance Swims straight at a vari...

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Berkley Powerbait Power Grub

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

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BKK Weedless Wacky Neko Hook

Built for weedless finesse fishing, the BKK Weedless Wacky Neko Hook utilizes an adjustable fluorocarbon weed guard on a light-gauge hook to bolste...

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Strike King Mr. Crappie Grub

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall ha...

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Great Lakes Finesse Stay-Pinned Spybait

The Breakaway Hook System: Stop Losing Fish at the Boat Standard spybaits carry two belly-mounted treble hooks and nothing else. That configuration...

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Pautzke Fire Floats – Combo Pack

Not all trout floats are created equal. To minimize spooking wary trout, Fire Floats are two-toned: colorful on the top so you can see it clearly a...

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FishUSA Ultralight Spinning Reel

The FishUSA Ultralight Spinning Reel delivers smooth, dependable performance for panfish, trout, and finesse fishing where light line precision ma...

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Eurotackle EPF Grub 1.2"

The EPF Grub is more than a curly tail...Thanks to its extra paddle on the back part, the tail will kick widely from side to side while the rest o...

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Pautzke Balls O' Fire Salmon Eggs - Yellow Jacket

The Guide’s Choice for tying spawn sacks in the Great Lakes, British Columbia and Canada’s Lake Ontario, Pautzke’s Yellow Jacket’s are one of our m...

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Mepps Aglia Spinners 1/4 oz.

Mepps Aglias in sizes #3 and #4 are preferred by largemouth bass fishermen. In fact, the #3 dressed Mepps Aglia was rated the best all around lure ...

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Mepps Aglia Spinners 1/8 oz. Dressed

Dressed Aglias in size #1 and #2 are perfect for larger stream trout and large bluegills, sunfish and crappies.

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MFC River Camo Nippers

MFC River Camo Nippers feature Tungston carbide tips and a durable camo coating to help you clip tag ends for years to come!

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Rapala Rap Wrap

Protect your rigged-up lure from damage and tangling with other lures, rods, and lines. Durable, clear, hook-resistant PVC window Reinforced hook ...

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Original price $20.99
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Rapala Claptail 110

The ClapTail 110 is a topwater bait with a metal prop and back blade that collide when retrieved, producing a unique two-tone fish attracting soun...

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Yamamoto Uni

The Yamamoto Uni is designed to be irresistible to bass. An urchin-style bait, the Uni features bulbed appendages that catch water and shimmy with ...

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Original price $149.99 - Original price $149.99
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Daiwa Tatula X TW 100 Casting Reel

Designed to excel in a wide range of applications, the New Tatula X TW 100 reel incorporates Daiwa's innovative LC Concept MAGFORCE-Z Spool, engine...

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Original price $149.99 - Original price $149.99
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Original price $9.99 - Original price $9.99
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Frog Factory Sonic Boom Frog

The Frog Factory Sonic Boom is everything you’ve ever wanted in a frog. Designed by frog fishing guru Fred Roumbanis, the Sonic Boom has a super so...

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Original price $9.99 - Original price $9.99
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Z-Man Fuzzy BugZ

Z-Man Fuzzy BugZ is a next-gen fuzzy-style bait packed with action. Its 1.75" segmented ElaZtech body delivers lifelike buoyancy and extreme durabi...

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Berkley Skirted Riveter

No break-in period needed: The Riveter's custom serrated rivet and anodized blade create a loud and consistent squeak, straight out of the packa...

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Strike King Hog Father Jr Swimbait

The Hog Father Jr., built in partnership with Tater Hog Custom Lures to replicate the Original Hog Father design, sets a new standard for big swimb...

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ACC Crappie The Shank

“The Shank” is a durable soft bait features a smaller profile with an incredibly vibrant tail action that mimics bait fish. This will be sure to p...

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