Soft Baits

Like all Yamamoto baits, the Kreature comes packed with salt, adding both flavor and weight. This big profile bait feature flailing arms and a ski...

The SWAG LT Swimbait combines a wide, stable swim action with a versatile Over/Under Line-Through harness for dorsal or belly hook rigging. Built f...

The Strike King Rage Slim Swimmer is expertly crafted to elevate your fishing experience with its sleek, slimmed-down profile. This refined desig...

Notched tapered tail generates quivering with the slightest movement Integrated slot for VMC® Crossover Rings® to maximize usage when Wacky or Nek...

FEATURES The Strike King Filler Worm is a 6-inch worm that is designed for a drop shot rig, but also excels in other finesse applications, suc...

Designed in partnership with Travis Manson (SmallmouthCrush on Youtube), the Drop Minnow is in a league of it's own. It's extremely versatile - all...

FEATURES The all-new material releases a super-charged scent field attracting fish in a way never before seen Ribbed body provides more surface ar...

The Freedom Flyers are the new minnow to roll bass into the boat. The unique soft plastic design of the Freedom Flyer creates rolling and darting a...

The HAZE-ST is engineered to elevate strike responses from cruising, mid-column neutral fish—exhibiting refined action across the finesse spectrum ...

Precisely built to achieve a sweeping left to right hunting action when rigged as a weightless soft jerk bait. Loaded with salt for longer casts, ...

Designed in conjunction with MLF pro Drew Gill, the Big Bite Baits Nekorama is a 7” worm built to be THE ultimate Neko worm. Incorporating features...

The Eurotackle Metacraw has been designed to be effective vertically or for cast/retrieve technique. We built this soft lure with a compact body an...

Bulked up ElaZtech® claws are super-buoyant to float up at rest, displaying a crayfish's natural defensive posture. Anatomical realism continues w...

FEATURES The all-new material releases a super-charged scent field attracting fish in a way never before seen Compressed flat nose for better hook...

The Lunkerhunt Lunker Frog is the most life like frog currently available in the industry. The Lunker Frog replicates an adult frog and has swimmin...

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and ...

The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail ...

New for 2026, the popular Strike King Tumbleed is now available in a Magnum 4" size. 3 per pack Rig it any number of ways!  Neko rigged with a smal...

The Tungsten Eye Hole Pop-Eye Jig combines a fast-falling tungsten head with hand-tied feathers for lifelike motion that triggers strikes when noth...

It’s a proven principle in finesse fishing: for the most pressured bass, less is more. The 1.7" Micro Snack Craw is the ultimate embodiment of that...

Built for forward-facing sonar, the 1.75" Micro Graph ShadZ features a flattened shad profile and quivering forked tail that triggers big crappie a...