Soft Baits

FEATURES Replaces the real thing Water-based formula has lifelike taste and texture

Unleash the Savage Tough Frog - the ultimate solid body unsinkable frog! Designed with a hyper-realistic frog profile that’s guaranteed to drive tr...

The Keitech Shad Impact is the perfect baitfish imitation. After careful consideration and multiple prototypes, we produced a lure that maintains a...

The Flirt series of finesse worms have been designed to give anglers hand pour color and action with the durability of an injected bait. Flirts uni...

***DO NOT STORE WITH OTHER PLASTICS*** Topwater Buzzing Action TPE material allows for more durability. Size: 65mm, Weight: 5/8 oz. Hook: Gamakats...

The Trout Magnet TNT Kit is a collection of our 7 hottest colors. Perfect in almost every fishing condition, these colors are bright, popular, and...

FEATURES 2.75" stick bait profile with ribbed texture to kick up debris and provide more surface area for maximum scent and flavor Designed to per...

FEATURES The all-new material releases a super-charged scent field attracting fish in a way never before seen Compressed flat nose for better hook...

Size = 3 ¼ inches Jig trailer/chunk Zoom’s largest chunk adds bulk and slows down your rate of fall Salt-impregnated The “Big Daddy” is a proven t...

Description The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size all...

New for ICAST 2026, the popular Strike King Tumbleed is now available in a Magnum 4" size. 3 per pack Rig it any number of ways!  Neko rigged with ...

The SWAG LT Swimbait combines a wide, stable swim action with a versatile Over/Under Line-Through harness for dorsal or belly hook rigging. Built f...

The new Strike King Tumbleweed is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative ...

The Eurotackle Metacraw has been designed to be effective vertically or for cast/retrieve technique. We built this soft lure with a compact body an...

Description The Hazedong Shad’s sensitive tail catches the water even during dead-slow retrieves and delicate shaking, triggering targets with its ...

Description The most versatile creature bait on the market, this four inch package of dynamite has tails, wings and arms that slither with the ...

DESCRIPTION The slim, shad-shaped body, thin tail, and superior action of the 4" Finesse ShadZ make them ideal for drop-shotting, Ned rigs, split...

The HAZE-ST is engineered to elevate strike responses from cruising, mid-column neutral fish—exhibiting refined action across the finesse spectrum ...

Big Bite Baits has a huge variety of Crappie Tubes for every situation you might come across, all year round and all across the country. Between tw...

The 1.5 inch Shad Assassin is ideal for crappie and other panfish. Quantity Per Pack: 15

Designed in conjunction with MLF pro Drew Gill, the Big Bite Baits Nekorama is a 7” worm built to be THE ultimate Neko worm. Incorporating features...

The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamline...

Designed in partnership with Travis Manson (SmallmouthCrush on Youtube), the Drop Minnow is in a league of it's own. It's extremely versatile - all...