Soft Baits

The Yamamoto Scope Shad was designed to be the perfect tool for forward-facing sonar. However, the minnow bait is more than another among the new f...

The Yamamoto Cowboy has the same heavy body as the large Flappin’ Hog with improved action. The Cowboy has the bulkiest profile and the most action...

Description The Hazedong Shad’s sensitive tail catches the water even during dead-slow retrieves and delicate shaking, triggering targets with its ...

Designed for hard-thumping action with a medium-slow to medium retrieve, Magdraft's tail kicks into gear quickly, sending vibrations throughout the...

FEATURES The all-new material releases a super-charged scent field attracting fish in a way never before seen Ribbed body provides more surface ar...

FEATURES 2.75" stick bait profile with ribbed texture to kick up debris and provide more surface area for maximum scent and flavor Designed to per...

Here is the perfect panfish lure. Rig to a 1/32 oz. Jighead and work it around submerged brush piles. Or add a spinner blade for flash and vibratio...

Description The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lak...

The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail ...

Like all Yamamoto baits, the Kreature comes packed with salt, adding both flavor and weight. This big profile bait feature flailing arms and a ski...

Behold, the Berkley MaxScent Stank-Bug. Nostril gripping stench emitting from proprietary scent distribution technology attracts fish, proven seaso...

The Lunkerhunt Lunker Frog is the most life like frog currently available in the industry. The Lunker Frog replicates an adult frog and has swimmin...

FEATURES Unique segmented body for more vibration and swimming action More surface area for better scent dispersion Lifelike body/color detail and...

A downsized version of the original, the Missile Baits Baby D Stroyer delivers versatile, fish-catching performance that will find a home in every ...

The Z-Man Fuzzy NuggetZ mimics tiny pelagic prey like zooplankton and insect larvae, staying lively even when deadsticked. Its 12-sided ElaZtech bo...

The 3.5” Zako Slim from Yamamoto Baits is the perfect companion for smaller chatterbaits. Designed by Brett Hite, this updated version of the origi...

The 3.25" Slinko from Yamamoto is a bite-sized version of the original 5.5" Slinko. Built using the same Mega Floater Formula that makes its bigger...

1.75″ bait size 12 baits per pack Club shape with fluttering tail

A specially tuned version of the legendary Kaera, the Jackall Kaera S2 Beat Frog features a bladed attachment that amplifies action and acoustic a...