Soft Baits

Description The most versatile creature bait on the market, this four inch package of dynamite has tails, wings and arms that slither with the ...

The 1.5 inch Shad Assassin is ideal for crappie and other panfish. Quantity Per Pack: 15

The downsized cousin of the Zoom Ultra Vibe (UV) Speed Craw. This tiny baits makes a perfect trailer for small finesse jigs, or fish it on a ned h...

The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamline...

DESCRIPTION The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new mate...

Here is the perfect panfish lure. Rig to a 1/32 oz. Jighead and work it around submerged brush piles. Or add a spinner blade for flash and vibratio...

The Lunkerhunt Prop Frog is an extremely efficient fish catcher. It has been designed to fish where other prop lures with exposed hooks cannot. Pad...

Designed in collaboration with flipping and pitching standout Fletcher Shryock, the Big Bite Baits Flat Tube puts a fresh spin on a time-tested fav...

When bass are keyed in on tiny forage and ignoring larger baits, the 2-inch Micro Juvy Craw becomes your MVP. This lure delivers a hyper-realistic,...

The Bomb Shot is a 4” bait that is based on the super popular D Bomb shape. The solid head makes for rigging options of nose hooking or Texas riggi...

FEATURES Replaces the real thing Water-based formula has lifelike taste and texture

The Strike King KVD Perfect Plastics Fat Baby Finesse Worm is the softest, saltiest plastic ever produced, and even better, features Strike King's ...

The Keitech Shad Impact is the perfect baitfish imitation. After careful consideration and multiple prototypes, we produced a lure that maintains a...

The Big Gabot features a catamaran mouth to power pinpoint splash-walking action, redesigned weight and internals for improved durability and perfo...

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being availabl...

FEATURES 2.75" stick bait profile with ribbed texture to kick up debris and provide more surface area for maximum scent and flavor Designed to per...

The 3.65” Baby D has a smaller, yet bulky, profile to flip and pitch but it also has finesse applications. When Texas rigging, the bait has a thin...

Mini Magnet 85 pc. Kit comes with (15) 1/200 oz. gold jig heads and (70) bodies - (10) Pink, (10) White, (10) Black, (10) Salmon Fix, (10) Red, (10...

When fish have seen it all, size and subtlety matter—and the Yamamoto Uni Mas delivers both. Expanding on the original Uni with a larger 20mm body,...

Built to blur the line between finesse and reaction, the Yamamoto 4.75” Dagger Minnow alternates between a natural sway and a high-pitch roll to tr...

• TROUT AND OTHER SPECIES: This lure catches anything that swims and will outfish any lure on the stream for trout. • NAMED TOP BY • Named one of t...