Soft Baits

Completely free of plastisols, environmental hormones and other toxins. Floating. Scented. Super stretchy and long lasting.

“The Shank” is a durable soft bait features a smaller profile with an incredibly vibrant tail action that mimics bait fish. This will be sure to p...

The Hollow Body Field Mouse is perfect for Bass and Pike stalking in heavy cover waiting to ambush their next meal. This weedless lure is most effe...

1.75” Multi Species Bait The Fire Hellgrammite is a non-scented bait that is made to imitate real bugs. Durable, affordable with life-like action. ...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfec...

The Flirt series of finesse worms have been designed to give anglers hand pour color and action with the durability of an injected bait. Flirts uni...

Rage Hawk is 2.75” and features a super compact profile, with two Rage arms extending from the side of the bait. It is able to fit up to a 5/0 flip...

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Clean...

Leo Sheng, host of Extreme Philly Fishing and Eurotackle are introducing this new EPF signature Micro finesse soft bait. The Eurotackle EPF Minno...

The Trout Magnet TNT Kit is a collection of our 7 hottest colors. Perfect in almost every fishing condition, these colors are bright, popular, and...

FEATURES Pro-designed by Bassmaster Classic® Champion Skeet Reese Enticing finesse profile of a grub with the proven fast action of the Pit Boss s...

The MaxScent ‘Moeba infects one of tournament bass fishing’s fastest- growing profiles with Berkley’s proven lab rooted advantages. While others st...

New for ICAST 2026, the popular Strike King Tumbleed is now available in a Magnum 4" size. 3 per pack Rig it any number of ways!  Neko rigged with ...

Unleash the Savage Tough Frog - the ultimate solid body unsinkable frog! Designed with a hyper-realistic frog profile that’s guaranteed to drive tr...

Behold, the Berkley MaxScent Stank-Bug. Nostril gripping stench emitting from proprietary scent distribution technology attracts fish, proven seaso...

Ned Fox Tail: Features -Compact and lifelike 3.5" baitfish imitation has proprietary embedded fur which attracts more fish and is ideal for Ned ...

The new Strike King Tumbleweed is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative ...

Great Lakes Finesse's take the traditional Mini Tube! Designed to pair perfectly with the Mini Pro Tube Head, the Juvy Craw is designed to resemble...

***DO NOT STORE WITH OTHER PLASTICS*** Topwater Buzzing Action TPE material allows for more durability. Size: 65mm, Weight: 5/8 oz. Hook: Gamakats...

Description The Hazedong Shad’s sensitive tail catches the water even during dead-slow retrieves and delicate shaking, triggering targets with its ...

Size = 3 ¼ inches Jig trailer/chunk Zoom’s largest chunk adds bulk and slows down your rate of fall Salt-impregnated The “Big Daddy” is a proven t...

Description The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size all...