Soft Baits

The Keitech Shad Impact is the perfect baitfish imitation. After careful consideration and multiple prototypes, we produced a lure that maintains a...

Precisely built to achieve a sweeping left to right hunting action when rigged as a weightless soft jerk bait. Loaded with salt for longer casts, ...

Notched tapered tail generates quivering with the slightest movement Integrated slot for VMC® Crossover Rings® to maximize usage when Wacky or Nek...

Great Lakes Finesse's take the traditional Mini Tube! Designed to pair perfectly with the Mini Pro Tube Head, the Juvy Craw is designed to resemble...

Designed in partnership with Travis Manson (SmallmouthCrush on Youtube), the Drop Minnow is in a league of it's own. It's extremely versatile - all...

The Big Gabot features a catamaran mouth to power pinpoint splash-walking action, redesigned weight and internals for improved durability and perfo...

DESCRIPTION The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new mate...

Bulked up ElaZtech® claws are super-buoyant to float up at rest, displaying a crayfish's natural defensive posture. Anatomical realism continues w...

This is the original fish catcher other plastic lures have tried so hard to imitate. Rig it anyway you can imagine. The action of the original Mist...

Mini Magnet 85 pc. Kit comes with (15) 1/200 oz. gold jig heads and (70) bodies - (10) Pink, (10) White, (10) Black, (10) Salmon Fix, (10) Red, (10...

The Tungsten Eye Hole Pop-Eye Jig combines a fast-falling tungsten head with hand-tied feathers for lifelike motion that triggers strikes when noth...

• TROUT AND OTHER SPECIES: This lure catches anything that swims and will outfish any lure on the stream for trout. • NAMED TOP BY • Named one of t...

The Bomb Shot is a 4” bait that is based on the super popular D Bomb shape. The solid head makes for rigging options of nose hooking or Texas riggi...

The Freedom Flyers are the new minnow to roll bass into the boat. The unique soft plastic design of the Freedom Flyer creates rolling and darting a...

The SWAG LT Swimbait combines a wide, stable swim action with a versatile Over/Under Line-Through harness for dorsal or belly hook rigging. Built f...

The Strike King Rage Slim Swimmer is expertly crafted to elevate your fishing experience with its sleek, slimmed-down profile. This refined desig...

Completely free of plastisols, environmental hormones and other toxins. Floating. Scented. Super stretchy and long lasting.

The HAZE-ST is engineered to elevate strike responses from cruising, mid-column neutral fish—exhibiting refined action across the finesse spectrum ...

Ned Fox Tail: Features -Compact and lifelike 3.5" baitfish imitation has proprietary embedded fur which attracts more fish and is ideal for Ned ...

Modeled after its bigger brother, the Reaction Innovations Petite Twerk channels all of the bass-catching action as the original – now in a bite-si...

The Eurotackle Metacraw has been designed to be effective vertically or for cast/retrieve technique. We built this soft lure with a compact body an...

The Bronzeye Pop 40 was designed by MLF Angler Dean Rojas. With the Bronzeye Pop 40, you can walk the dog, pop it, chug it or dead stick it to catc...