Soft Baits

Combining “toad-ily” awesome design with Strike King’s uncompromising level of quality, the Strike King Super Toad delivers incredible standalone p...

(28) Bodies (8) 1/32oz Slayer Jig Heads The Arms Family Slayer Kit is the go-to kit for pond and creek fishing.  This deadly lure now is available ...

1.25” Multi Species Bait The Fire Nymph is a non-scented bait that is made to imitate real bugs. Durable, affordable with life-like action. They ar...

Leo Sheng, host of Extreme Philly Fishing teamed up with Eurotackle to create an amazing 1 inch micro swimbait. The Eurotackle EPF Swim is a paddle...

The EPF Grub is more than a curly tail...Thanks to its extra paddle on the back part, the tail will kick widely from side to side while the rest o...

The Gary Yamamoto Flappin' Hog is a compact creature/crayfish imitation that can be texas rigged, carolina rigged, or even used as a jig trailer. ...

Ribbontail design swims naturally on the fall with twitches and short hops Soft but firm texture irresistible to fish Ideal for fishing all your f...

A downsized version of the original, the Missile Baits Baby D Stroyer delivers versatile, fish-catching performance that will find a home in every ...

The Bomb Shot is a 4” bait that is based on the super popular D Bomb shape. The solid head makes for rigging options of nose hooking or Texas riggi...

The FishLab Rattle Frog Pro Series delivers powerful topwater performance for bass anglers targeting heavy cover. Designed to produce loud, aggress...

The Yama Bug from Yamamoto was built due to demand from our pros and incorporates their input into what would make the ultimate creature bait. The ...

The Z-Man Fuzzy NuggetZ mimics tiny pelagic prey like zooplankton and insect larvae, staying lively even when deadsticked. Its 12-sided ElaZtech bo...

The Strike King Rage Slim Swimmer is expertly crafted to elevate your fishing experience with its sleek, slimmed-down profile. This refined desig...

The Strike King Spotlight Shim-E Minnow redefines versatility and performance in soft plastics, delivering a unique action that stands apart from a...

The Keitech Shad Impact is the perfect baitfish imitation. After careful consideration and multiple prototypes, we produced a lure that maintains a...

The 3.5” Zako Slim from Yamamoto Baits is the perfect companion for smaller chatterbaits. Designed by Brett Hite, this updated version of the origi...

Behold, the Berkley MaxScent Stank-Bug. Nostril gripping stench emitting from proprietary scent distribution technology attracts fish, proven seaso...

When high action, scent dispersion, and taste make all the difference; the Berkley MaxScent Crud Craw catches em'. With maximum water disturbance s...

The HAZE-ST is engineered to elevate strike responses from cruising, mid-column neutral fish—exhibiting refined action across the finesse spectrum ...

Whether you're hover rigging with forward-facing sonar, drop-shotting deep structure, or slow-rolling for giants, the Panorama adapts to any techni...

1.75″ bait size 12 baits per pack Club shape with fluttering tail

Designed with Forward Facing Sonar techniques in mind, the Strike King Pinger Minnow is pre-rigged for a flawless presentation every time right out...

Introducing the Furenzy Mouse – the ultimate hollow body topwater bait designed to revolutionize your fishing experience. Crafted with precision an...