Soft Baits

The SLING SHAD is a highly refined fluke-style soft bait designed for pressured waters and finesse presentations. Its dual-density, two-layer...

The Flirt series of finesse worms have been designed to give anglers hand pour color and action with the durability of an injected bait. Flirts uni...

The Ned Bomb utilizes the ribs and thin beaver shaped tail to give anglers something they don’t have in a Ned bait - a bait that has subtle action ...

The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamline...

The Dark Sleeper swimbait was developed to target fish holding to bottom structure with overwhelming realism and enticing paddle-tail action. With ...

The BOOYAH Pad Crasher Jr. is a topwater hollow-body frog that sports a bass-boat-style belly that catches water for the easiest "frog-walking" act...

The Trick Worm was the original floating worm, deadly for twitching and deadsticking weightless for a stealth approach to shallow water bass, but i...

The Gary Yamamoto Flappin' Hog is a compact creature/crayfish imitation that can be texas rigged, carolina rigged, or even used as a jig trailer. ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

FEATURES Ribbontail design swims naturally on the fall with twitches and short hops Soft but firm texture irresistible to fish Ideal for fishing a...

“The Shank” is a durable soft bait features a smaller profile with an incredibly vibrant tail action that mimics bait fish. This will be sure to p...

FEATURES Pro-designed by Bassmaster Classic® Champion Skeet Reese Enticing finesse profile of a grub with the proven fast action of the Pit Boss s...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfec...

The new Strike King Tumbleweed is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative ...

Extra salt content provides excellent “shimmy” action on the fall Integrated slot for VMC Crossover Rings to maximize usage when Wacky or Neko rig...

Description The MagDraft Freestyle is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for screw-lock hooks, a pre-cut ...

Size = 3 ¼ inches Jig trailer/chunk Zoom’s largest chunk adds bulk and slows down your rate of fall Salt-impregnated The “Big Daddy” is a proven t...

Description The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size all...

The Spicy Beaver has a tremendous thumping vibration while swimming making it the perfect choice when fish want a lot of action. The tails have bee...

Description The most versatile creature bait on the market, this four inch package of dynamite has tails, wings and arms that slither with the ...

FEATURES Replaces the real thing Water-based formula has lifelike taste and texture