Soft Baits

With its unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an awesome set of moves never before seen in ...

Designed by Kevin VanDam, the Strike King® KVD Dream Shot softbait gives you the dropshotter's version of the popular Strike King Caffeine Shad. Mo...

• PERFECT SIZE: This small crawdad mimics the size of a very small crawfish • UNIQUE ACTION: The shad dart head allows for a slow fall and unique a...

Twice the Attraction. Double the Action. Whether rigged on a round jighead or used as a trailer on a weedless spoon, spinner, or spinnerbait, the M...

The Mop Drop Kit reinvents the classic mop fly with a 2X strong size 10 ultra point hook and absorbent chenille body for lifelike action that trout...

Completely free of plastisols, environmental hormones and other toxins. Floating. Scented. Super stretchy and long lasting.

Strike King’s Zeus Worm is an extra large 9.5-inch worm that is developed with the advanced Perfect Plastics pouring system to create vivid, strike...

Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so m...

When bass are keyed in on tiny forage and ignoring larger baits, the 2-inch Micro Juvy Craw becomes your MVP. This lure delivers a hyper-realistic,...

The Trout Magnet 152 piece kit is our original Trout Magnet kit and has a great color selection. Included are (10) brown, black, mint green, white...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfec...

Z-Man Fuzzy BugZ is a next-gen fuzzy-style bait packed with action. Its 1.75" segmented ElaZtech body delivers lifelike buoyancy and extreme durabi...

The Strike King Scounbug is a compact, 3.5” crawfish imitation lure that is built with two Rage Flange pincers that wiggle and swim, imparting a li...

The Dark Sleeper swimbait was developed to target fish holding to bottom structure with overwhelming realism and enticing paddle-tail action. With ...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perf...

The Large Helgrammite Pack contains (4) 2.75" bodies and (2) 1/64oz size 6 long-shank hooks. The Small Helgrammite Pack contains (4) 1.2...

The silhouette and action mimics bait fish and crustaceans like no other lure. It has been used to win countless tournaments and piles of prize mon...

Description The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lak...

The Strike King® Rage Tail® Chunk's short, fat body tempts finicky fish with a tasty meal while the extra-large pincers swirl and twirl for eye-cat...

One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and catches...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

Unique and innovative profile specifically designed for peak performance Dynamic paddle-tail action for irresistible movement in the water Enhanc...