Soft Baits

Vibrant colors, durability and an added Fire Worm tail for action, Fire Tubes are a must have for trout, panfish, walleye and bass anglers. Size 1...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfec...

The SWAG LT Swimbait combines a wide, stable swim action with a versatile Over/Under Line-Through harness for dorsal or belly hook rigging. Built f...

The 3.25" Slinko from Yamamoto is a bite-sized version of the original 5.5" Slinko. Built using the same Mega Floater Formula that makes its bigger...

Ned Fox Tail: Features -Compact and lifelike 3.5" baitfish imitation has proprietary embedded fur which attracts more fish and is ideal for Ned ...

Designed to reflect a vibrant sonar signal, appealing to challenging bass with its realistic profile. It's pre-rigged jig and ElaZtech® softbait fe...

Notched tapered tail generates quivering with the slightest movement Integrated slot for VMC® Crossover Rings® to maximize usage when Wacky or Nek...

The Convict Crawler is the deadliest wacky trout worm on the market! This Crawler is 3" long and tappers at each end to create the most dramatic ac...

Great Lakes Finesse's take the traditional Mini Tube! Designed to pair perfectly with the Mini Pro Tube Head, the Juvy Craw is designed to resemble...

This is the bait that started it all at Case Plastics! The "Mad Tom" is commonly called a "Willow Cat" which looks like a baby catfish. This natura...

These Dobsonfly larvae are aquatic, living in streams. Smallmouth bass love them! Be warned though, the live hellgrammite is one ferocious looking ...

Designed in partnership with Travis Manson (SmallmouthCrush on Youtube), the Drop Minnow is in a league of it's own. It's extremely versatile - all...

Description The Hazedong Shad’s sensitive tail catches the water even during dead-slow retrieves and delicate shaking, triggering targets with its ...

Designed for hard-thumping action with a medium-slow to medium retrieve, Magdraft's tail kicks into gear quickly, sending vibrations throughout the...

Similar to the popular Trout Attack, this smaller size was built for wintertime ice fishing and for finesse situations in open water. This micro sw...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Description The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size all...

Here is the perfect panfish lure. Rig to a 1/32 oz. Jighead and work it around submerged brush piles. Or add a spinner blade for flash and vibratio...

Form meets function in the LIVETARGET Hollow Body Craw. By strategically aligning two distinct lure families (hollow bodies and jigs), this lure se...

The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolin...

DESCRIPTION The culmination of nearly a decade of testing and tweaking ElaZtech® finesse baits, the TicklerZ is arguably the most effective Ned R...