Soft Baits

The Hags Big Tex Prickly Pear is a 25mm game-changer. Crafted from resilient TPE elastomer, this urchin-style bait is built to last—you’ll pull in ...

Craw: Features -Compact and lifelike 3" crawfish imitation has proprietary fur embedded claws which attracts more fish and is ideal for Ned rig a...

The new Strike King Tumbleweed is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative ...

The original baby shad provides the perfect combination of a solid body and a thin spear tail for enticing crappie and other game fish. Try holding...

Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get those lunkers...

Pautzke’s new versatile Fire Worms are effective for panfish, trout, steelhead and salmon. Fire Worms can be fished in creeks, lakes, rivers and p...

The Berkley PowerBait Chop Block: a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft gl...

The Ned Bomb utilizes the ribs and thin beaver shaped tail to give anglers something they don’t have in a Ned bait - a bait that has subtle action ...

The Bronzeye Pop 40 was designed by MLF Angler Dean Rojas. With the Bronzeye Pop 40, you can walk the dog, pop it, chug it or dead stick it to catc...

Description The MagDraft Freestyle is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for screw-lock hooks, a pre-cut ...

With its unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an awesome set of moves never before seen in ...

Product information Gamma Fly – Tungsten Scud Hair Fly Jig The Ultimate Micro Lure for Ice Fishing & Open Water Anglers Meet the...

Contains (4) bodies and (2) 1/64oz size 6 long-shank hooks. • PERFECT SIZE: This small crawdad mimics the size of a very small crawfish • UNIQUE AC...

The Gary Yamamoto Flappin' Hog is a compact creature/crayfish imitation that can be texas rigged, carolina rigged, or even used as a jig trailer. ...

The Mop Drop Kit reinvents the classic mop fly with a 2X strong size 10 ultra point hook and absorbent chenille body for lifelike action that trout...

FEATURES Patent pending PowerBait® Honey Comb Technology - increases durability without sacrificing action Runs true without blowout at slow to m...

Strike King’s Zeus Worm is an extra large 9.5-inch worm that is developed with the advanced Perfect Plastics pouring system to create vivid, strike...

DESCRIPTION The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new mate...

Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so m...

The Spicy Beaver has a tremendous thumping vibration while swimming making it the perfect choice when fish want a lot of action. The tails have bee...

This natural organic scent is incredibly attractive to fish. It causes them to hold onto the tube longer and masks human and plastic scents. Coffee...

DESCRIPTION The culmination of nearly a decade of testing and tweaking ElaZtech® finesse baits, the TicklerZ is arguably the most effective Ned R...

• PERFECT SIZE: This small crawdad mimics the size of a very small crawfish • UNIQUE ACTION: The shad dart head allows for a slow fall and unique a...

The Trout Magnet 152 piece kit is our original Trout Magnet kit and has a great color selection. Included are (10) brown, black, mint green, white...