Soft Baits

Pautzke’s new versatile Fire Worms are effective for panfish, trout, steelhead and salmon. Fire Worms can be fished in creeks, lakes, rivers and p...

Weighing in at 3/4oz and a snack-sized 5in, the Magdraft 5in swimbait delivers that irreplaceable head-shaking, tail-thumping action that captivate...

Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get those lunkers...

Leo Sheng, host of Extreme Philly Fishing teamed up with Eurotackle to create an amazing 1 inch micro swimbait. The Eurotackle EPF Swim is a paddle...

• PERFECT SIZE: This small crawdad mimics the size of a very small crawfish • UNIQUE ACTION: The shad dart head allows for a slow fall and unique a...

FEATURES Patent pending PowerBait® Honey Comb Technology - increases durability without sacrificing action Runs true without blowout at slow to m...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided rib...

Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so m...

The Large Helgrammite Pack contains (4) 2.75" bodies and (2) 1/64oz size 6 long-shank hooks. The Small Helgrammite Pack contains (4) 1.2...

Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so m...

The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail...

D Bomb is a bulky 4 ” creature bait with a unique ribbed body that displaces lots of water resulting in a straight fall. The tails sail when left c...

Contains (4) bodies and (2) 1/64oz size 6 long-shank hooks. • PERFECT SIZE: This small crawdad mimics the size of a very small crawfish • UNIQUE AC...

The EPF Grub is more than a curly tail...Thanks to its extra paddle on the back part, the tail will kick widely from side to side while the rest o...

The Berkley PowerBait Chop Block: a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft gl...

The Big Bite 4″ Fuzzy Scentsation Stick is creepy, crawly, and killer on bass. The Fuzzy Scentsation Stick features thin “fuzzy” appendages designe...

Designed to not only draw big strikes, but to capitalize on them as well, the Jackall Kaera Frog delivers the perfect blend of form and function. B...

With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of all trades and a master of many. It’s great by itself, d...

Strike King’s Zeus Worm is an extra large 9.5-inch worm that is developed with the advanced Perfect Plastics pouring system to create vivid, strike...

Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get those lunkers...

With its unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an awesome set of moves never before seen in ...

Designed by Kevin VanDam, the Strike King® KVD Dream Shot softbait gives you the dropshotter's version of the popular Strike King Caffeine Shad. Mo...

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive des...

The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimmin...