Soft Baits

Designed for open water and winter ice fishing, this swim jig serves as a versatile small swimbait for various fishing conditions. Measuring 2.25 i...

The Frog Factory Sonic Boom is everything you’ve ever wanted in a frog. Designed by frog fishing guru Fred Roumbanis, the Sonic Boom has a super so...

The Big Bite 4″ Fuzzy Scentsation Stick is creepy, crawly, and killer on bass. The Fuzzy Scentsation Stick features thin “fuzzy” appendages designe...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneo...

This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs. a round bead, the Strike King® KVD Perfect Plas...

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall ha...

Put Big Bass in a Trance Unlock the secret weapon that Japanese tournament pros have relied on for years. The Hideup Coike brings an entirely new l...

The Netbait HexTeK Virus is a completely new take on the trending dice and urchin style soft plastics, featuring a compact 2.25 inch oval body surr...

Leo Sheng, host of Extreme Philly Fishing teamed up with Eurotackle to create an amazing 1 inch micro swimbait. The Eurotackle EPF Swim is a paddle...

Weighing in at 3/4oz and a snack-sized 5in, the Magdraft 5in swimbait delivers that irreplaceable head-shaking, tail-thumping action that captivate...

The Lil Suck’r is a small profile, shad pole style swim bait with a paddle tail and a subtle swimming action. It has a hot tail bait color scheme a...

Combining Daiwa’s precision detailing with Yamamoto’s legendary soft plastic, the Neko Macho utilizes high-density body and a bulbous tail for a la...

Perfect for targeting finicky fish both through the ice and in open water, the Eurotackle I-Scatter Bladed Jig delivers powerful, tight vibrations ...

A deadly finesse-swimbait option for serious anglers throughout North America, the Spark Shad is crafted with a salt-rich compound laden with organ...

The ultimate minnow for your sonar jighead. Or, if you've never dropshotted a soft jerkbait, now's the time. The Strike King 3X Z-Too answers the n...

Designed to not only draw big strikes, but to capitalize on them as well, the Jackall Kaera Frog delivers the perfect blend of form and function. B...

Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so m...

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and ...

The EPF Grub is more than a curly tail...Thanks to its extra paddle on the back part, the tail will kick widely from side to side while the rest o...

The Yamamoto Fuzzy Nuki offers flipping and pitching anglers a heavy soft plastic option with added visual appeal and secondary movement, designed ...

The BOOYAH Pad Crasher Jr. is a topwater hollow-body frog that sports a bass-boat-style belly that catches water for the easiest "frog-walking" act...

The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail...

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has...

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive des...