Soft Baits

Weighing in at 3/4oz and a snack-sized 5in, the Magdraft 5in swimbait delivers that irreplaceable head-shaking, tail-thumping action that captivate...

Eurotackle has revisited the classics and is excited to introduce the ultimate Micro Finesse Eurotube. This soft lure was designed to be a unique a...

The Yamamoto Fuzzy Nuki offers flipping and pitching anglers a heavy soft plastic option with added visual appeal and secondary movement, designed ...

DESCRIPTION An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer ...

The Trout Magnet Neon Kit is a collection of our 7 hottest colors. Perfect in almost every fishing condition, these colors are bright, popular, and...

Unique belly design and belly weight help keel the bait on retrieve Paddle tail legs create subtle kicking action VMC Black Nickel hook

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneo...

This is the original fish catcher other plastic lures have tried so hard to imitate. Rig it anyway you can imagine. The action of the original Mist...

DESCRIPTION The culmination of nearly a decade of testing and tweaking ElaZtech® finesse baits, the TicklerZ is arguably the most effective Ned R...

Fire Neds are designed to make catching trout easier than ever with micro finesse techniques that will make even the most finnicky bite. Contains ...

The Frog Factory Sonic Boom is everything you’ve ever wanted in a frog. Designed by frog fishing guru Fred Roumbanis, the Sonic Boom has a super so...

The ultimate minnow for your sonar jighead. Or, if you've never dropshotted a soft jerkbait, now's the time. The Strike King 3X Z-Too answers the n...

The Big Bite 4″ Fuzzy Scentsation Stick is creepy, crawly, and killer on bass. The Fuzzy Scentsation Stick features thin “fuzzy” appendages designe...

The Hags Big Tex Prickly Pear is a 25mm game-changer. Crafted from resilient TPE elastomer, this urchin-style bait is built to last—you’ll pull in ...

Designed for open water and winter ice fishing, this swim jig serves as a versatile small swimbait for various fishing conditions. Measuring 2.25 i...

Designed to not only draw big strikes, but to capitalize on them as well, the Jackall Kaera Frog delivers the perfect blend of form and function. B...

The Lil Suck’r is a small profile, shad pole style swim bait with a paddle tail and a subtle swimming action. It has a hot tail bait color scheme a...

This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs. a round bead, the Strike King® KVD Perfect Plas...

Put Big Bass in a Trance Unlock the secret weapon that Japanese tournament pros have relied on for years. The Hideup Coike brings an entirely new l...

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall ha...

The EPF Grub is more than a curly tail...Thanks to its extra paddle on the back part, the tail will kick widely from side to side while the rest o...

The Yamamoto Covert Senko takes the original fish-catching profile of the legendary Senko and adds a completely new dimension of movement and under...

The Gary Yamamoto Flappin' Hog is a compact creature/crayfish imitation that can be texas rigged, carolina rigged, or even used as a jig trailer. ...

Craw: Features -Compact and lifelike 3" crawfish imitation has proprietary fur embedded claws which attracts more fish and is ideal for Ned rig a...