Soft Baits

The Small Salty Chunk is the trailer that made a generation of anglers give up pork chunks on the back of their jigs. It’s the perfect size to te...

Description The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size all...

The Trick Worm was the original floating worm, deadly for twitching and deadsticking weightless for a stealth approach to shallow water bass, but i...

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive desig...

Sized to be effortlessly inhaled by crappies, panfish and all species, the Micro TRD features the all-time great TRD stickbait profile in a 1.75-in...

Death Roe eggs are soft and deadly! Lifelike buoyancy Infused with an anise scent High-end, durable soft plastic Great for trout or salmon All pa...

FEATURES Unique segmented body for more vibration and swimming action More surface area for better scent dispersion Lifelike body/color detail and...

FEATURES Replaces the real thing Water-based formula has lifelike taste and texture

Unique belly design and belly weight help keel the bait on retrieve Paddle tail legs create subtle kicking action VMC Black Nickel hook

The Fuzzy TRD adds lively silicone skirts to the classic 2.75" ElaZtech TRD body for nonstop action and standout buoyancy. Cut it in half for two f...

The SLING SHAD is a highly refined fluke-style soft bait designed for pressured waters and finesse presentations. Its dual-density, two-layer...

The new Strike King Tumbleweed is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative ...

“The Shank” is a durable soft bait features a smaller profile with an incredibly vibrant tail action that mimics bait fish. This will be sure to p...

Extra salt content provides excellent “shimmy” action on the fall Integrated slot for VMC Crossover Rings to maximize usage when Wacky or Neko rig...

A pre-rigged soft swimbait built for targeting kicker fish bites, the Strike King Final Copy Swimbait was rigorously designed and tested to create ...

The Mr. Crappie Shoo Shiner hand-tied feather jig is designed for the all-around angler with panfish as their target. The Teen-Zee Sausage Head Jig...

FEATURES Patent pending PowerBait® Honey Comb Technology - increases durability without sacrificing action Runs true without blowout at slow to m...

The original baby shad provides the perfect combination of a solid body and a thin spear tail for enticing crappie and other game fish. Try holding...

Developed in collaboration with Wally Marshall, Mr. Crappie, Strike King®'s Mr. Crappie® Lightning Shad is a soft plastic bait that displays a bait...

The silhouette and action mimics bait fish and crustaceans like no other lure. It has been used to win countless tournaments and piles of prize mon...

Description The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lak...

Mini Magnet 85 pc. Kit comes with (15) 1/200 oz. gold jig heads and (70) bodies - (10) Pink, (10) White, (10) Black, (10) Salmon Fix, (10) Red, (10...

DESCRIPTION An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer ...

The Mr. Crappie® Thunder® from Strike King® features a skirt similar to a tube, however it also boasts a beefy, solid body that's capable of being ...