Soft Baits

The Yamamoto Fuzzy Senko Soft Bait gives bass a familiar look with an added twist, combining the proven Senko silhouette with fine-threaded skirt m...

Super TPE material is extremely durable and allows bait to float Unique paddle tail design offers subtle swimming action Solid body for maximum du...

A favorite among the scope-savvy Strike King pro staff anglers, the Strike King Homing Minnow Swimbait is a pre-rigged bite-size baitfish imitation...

FEATURES Pro-designed by Bassmaster Classic® Champion Skeet Reese Enticing finesse profile of a grub with the proven fast action of the Pit Boss s...

Here's the perfect soft plastic lure in a great selection of colors for almost all game fish. It can be rigged on a standard round jighead or attac...

The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail...

The Freedom Flyers are the new minnow to roll bass into the boat. The unique soft plastic design of the Freedom Flyer creates rolling and darting a...

The Trout Magnet TNT Kit is a collection of our 7 hottest colors. Perfect in almost every fishing condition, these colors are bright, popular, and...

Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so m...

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive des...

The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimmin...

1.75” Multi Species Bait The Fire Hellgrammite is a non-scented bait that is made to imitate real bugs. Durable, affordable with life-like action. ...

Fire Neds are designed to make catching trout easier than ever with micro finesse techniques that will make even the most finnicky bite. Contains ...

FEATURES Ribbontail design swims naturally on the fall with twitches and short hops Soft but firm texture irresistible to fish Ideal for fishing a...

Z-Man Fuzzy BugZ is a next-gen fuzzy-style bait packed with action. Its 1.75" segmented ElaZtech body delivers lifelike buoyancy and extreme durabi...

Engineered for standout finesse presentations, the Strike King Sexy Bug delivers a one-of-a-kind profile packed with action. Its uniquely contoured...

The Big Bite 4″ Fuzzy Scentsation Stick is creepy, crawly, and killer on bass. The Fuzzy Scentsation Stick features thin “fuzzy” appendages designe...

Precisely built to achieve a sweeping left to right hunting action when rigged as a weightless soft jerk bait. Loaded with salt for longer casts, ...

The new Strike King Tumbleweed is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative ...

The Tiny Dancer: is a 1 7/8” paddle tail with a ton of action. You can cast(chunk and wind)this lure, long line with it, or pitch the lure for sing...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneo...

The Strike King Scounbug is a compact, 3.5” crawfish imitation lure that is built with two Rage Flange pincers that wiggle and swim, imparting a li...

DESCRIPTION The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new mate...

Bulked up ElaZtech® claws are super-buoyant to float up at rest, displaying a crayfish's natural defensive posture. Anatomical realism continues w...