Soft Baits

DESCRIPTION Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™, the upsized Big TRD draws even m...

Each bait has a natural presentation in action, scent, and taste Replaces live Minnows for durable, long lasting results Expand your strike zone w...

Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait MaxScent Flux-Gill combines pr...

Designed for open water and perfect for winter ice fishing, this 3-inch swim jig performs well in various fishing scenarios. Its slim profile close...

.75” Multi Species Bait The Fire Waxie is a non-scented bait that is made to imitate real bug larvae. Durable, affordable with life-like action. Th...

An absolute killer bait on our local trout streams!  Chunky Cheese and Bubblegum work excellent for trout on Pine Creek, and abroad.   The extreme ...

DESCRIPTION The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new mate...

All Nikko baits are manufactured in Nikko’s own factories in Japan with a level of detail and quality Japan is famous for. With  proprietary floati...

Designed to mimic the small crawfish that bass feed on in cold climates, the Savage Gear NED Craw is the most realistic crawfish-imitation NED bai...

Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get those lunkers...

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has...

Leo Sheng, host of Extreme Philly Fishing teamed up with Eurotackle to create an amazing 1 inch micro swimbait. The Eurotackle EPF Swim is a paddle...

The Fuzzy TRD adds lively silicone skirts to the classic 2.75" ElaZtech TRD body for nonstop action and standout buoyancy. Cut it in half for two f...

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall h...

D Bomb is a bulky 4 ” creature bait with a unique ribbed body that displaces lots of water resulting in a straight fall. The tails sail when left c...

A deadly finesse-swimbait option for serious anglers throughout North America, the Spark Shad is crafted with a salt-rich compound laden with organ...

Sized to be effortlessly inhaled by crappies, panfish and all species, the Micro TRD features the all-time great TRD stickbait profile in a 1.75-in...

The Small Salty Chunk is the trailer that made a generation of anglers give up pork chunks on the back of their jigs. It’s the perfect size to te...

Developed in collaboration with Wally Marshall, Mr. Crappie, Strike King®'s Mr. Crappie® Lightning Shad is a soft plastic bait that displays a bait...

Combining Daiwa’s precision detailing with Yamamoto’s legendary soft plastic, the Neko Macho utilizes high-density body and a bulbous tail for a la...

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive desig...

The MaxScent ‘Moeba infects one of tournament bass fishing’s fastest- growing profiles with Berkley’s proven lab rooted advantages. While others st...

The Caperlan FRG is not your average Frog.Developed by our team of designers and avid Bass fishing anglers, the FRG was made with versatility, real...