Soft Baits

DESCRIPTION Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™, the upsized Big TRD draws even m...

The NetBait HexTek Dirty 30 is a one-of-a-kind worm design built to deliver subtle action and versatility for today’s most effective finesse techni...

Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait MaxScent Flux-Gill combines pr...

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has...

Designed for open water and perfect for winter ice fishing, this 3-inch swim jig performs well in various fishing scenarios. Its slim profile close...

Developed in collaboration with Wally Marshall, Mr. Crappie, Strike King®'s Mr. Crappie® Lightning Shad is a soft plastic bait that displays a bait...

All Nikko baits are manufactured in Nikko’s own factories in Japan with a level of detail and quality Japan is famous for. With  proprietary floati...

The Fuzzy TRD adds lively silicone skirts to the classic 2.75" ElaZtech TRD body for nonstop action and standout buoyancy. Cut it in half for two f...

Designed to mimic the small crawfish that bass feed on in cold climates, the Savage Gear NED Craw is the most realistic crawfish-imitation NED bai...

DESCRIPTION An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer ...

D Bomb is a bulky 4 ” creature bait with a unique ribbed body that displaces lots of water resulting in a straight fall. The tails sail when left c...

Sized to be effortlessly inhaled by crappies, panfish and all species, the Micro TRD features the all-time great TRD stickbait profile in a 1.75-in...

The Trout Magnet Neon Kit is a collection of our 7 hottest colors. Perfect in almost every fishing condition, these colors are bright, popular, and...

Unique belly design and belly weight help keel the bait on retrieve Paddle tail legs create subtle kicking action VMC Black Nickel hook

The Caperlan FRG is not your average Frog.Developed by our team of designers and avid Bass fishing anglers, the FRG was made with versatility, real...

The Small Salty Chunk is the trailer that made a generation of anglers give up pork chunks on the back of their jigs. It’s the perfect size to te...

An absolute killer bait on our local trout streams!  Chunky Cheese and Bubblegum work excellent for trout on Pine Creek, and abroad.   The extreme ...

Engineered for standout finesse presentations, the Strike King Sexy Bug delivers a one-of-a-kind profile packed with action. Its uniquely contoured...

Eurotackle has revisited the classics and is excited to introduce the ultimate Micro Finesse Eurotube. This soft lure was designed to be a unique a...

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall h...

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive desig...

Fire Neds are designed to make catching trout easier than ever with micro finesse techniques that will make even the most finnicky bite. Contains ...

This is the original fish catcher other plastic lures have tried so hard to imitate. Rig it anyway you can imagine. The action of the original Mist...

Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get those lunkers...