Soft Baits

Super TPE material is extremely durable and allows bait to float Unique paddle tail design offers subtle swimming action Solid body for maximum du...

FEATURES Ribbontail design swims naturally on the fall with twitches and short hops Soft but firm texture irresistible to fish Ideal for fishing a...

FEATURES Replaces the real thing Water-based formula has lifelike taste and texture

The Trout Magnet Cross is a 1.85" unscented finesse worm that blends the natural profile of a trout worm with the proven balance of the Trout Magne...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

Preferred, proven, and popular shape Great for jig trailers, spinner rigs, drop-shots, and other bottom bouncing rigs Split tail design provides s...

The Tiny Dancer: is a 1 7/8” paddle tail with a ton of action. You can cast(chunk and wind)this lure, long line with it, or pitch the lure for sing...

• EXTRA LARGE CURLY TAIL BODY: This extra large curly tail has great action • HINGED MIDSECTION: The middle part of the body has a hinged area that...

This is the original Curly Tail® lure. A generation of fishermen have been catching record fish on the versatile Mister Twister® Curly Tail®. It ca...

Here's the perfect soft plastic lure in a great selection of colors for almost all game fish. It can be rigged on a standard round jighead or attac...

The Mr. Crappie® Thunder® from Strike King® features a skirt similar to a tube, however it also boasts a beefy, solid body that's capable of being ...

2.5 in  Durable, affordable, life-like The Fire Minnow is a non-scented bait that’s designed for twitching, jigging, ice fishing, dead drifting, dr...

The Yamamoto Fuzzy Nut appears odd at first glance, but once you see it in the water and see how the fish react to it, you’ll look at it in an all-...

With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of all trades and a master of many. It’s great by itself, d...

DESCRIPTION The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new mate...

Each bait has a natural presentation in action, scent, and taste Replaces live Minnows for durable, long lasting results Expand your strike zone w...

If you've never dropshotted a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've ...

The Spunk Shad is a pintail swimbait with a thick ribbed body and a small pintail that creates a seductive shimmy when fished on a Chatterbait, Scr...

.75” Multi Species Bait The Fire Waxie is a non-scented bait that is made to imitate real bug larvae. Durable, affordable with life-like action. Th...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided rib...