Soft Baits

The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolin...

Crappie and Panfish anglers’ favorite and a top fish catcher for Hammond Lake and Tioga County crappies. • Designed with a lifelike minnow head &am...

The Trout Magnet Cross is a 1.85" unscented finesse worm that blends the natural profile of a trout worm with the proven balance of the Trout Magne...

FEATURES Replaces the real thing Water-based formula has lifelike taste and texture

FEATURES Ribbontail design swims naturally on the fall with twitches and short hops Soft but firm texture irresistible to fish Ideal for fishing a...

Combines salmon egg and trout worm into one incredible bait Unique shape replicates "Power Mouse" rig for trout Different head and tail colors for...

• EXTRA LARGE CURLY TAIL BODY: This extra large curly tail has great action • HINGED MIDSECTION: The middle part of the body has a hinged area that...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

The BOOYAH Pad Crasher soft plastic hollow body frog features a plastic with just the right consistency to ensure solid, consistent hook-ups while ...

This is the original Curly Tail® lure. A generation of fishermen have been catching record fish on the versatile Mister Twister® Curly Tail®. It ca...

The NetBait HexTek Dirty 30 is a one-of-a-kind worm design built to deliver subtle action and versatility for today’s most effective finesse techni...

Preferred, proven, and popular shape Great for jig trailers, spinner rigs, drop-shots, and other bottom bouncing rigs Split tail design provides s...

The Yamamoto Fuzzy Nut appears odd at first glance, but once you see it in the water and see how the fish react to it, you’ll look at it in an all-...

The Tiny Dancer: is a 1 7/8” paddle tail with a ton of action. You can cast(chunk and wind)this lure, long line with it, or pitch the lure for sing...

Here's the perfect soft plastic lure in a great selection of colors for almost all game fish. It can be rigged on a standard round jighead or attac...

If you've never dropshotted a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've ...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided rib...

DESCRIPTION The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new mate...

2.5 in  Durable, affordable, life-like The Fire Minnow is a non-scented bait that’s designed for twitching, jigging, ice fishing, dead drifting, dr...

The Spunk Shad is a pintail swimbait with a thick ribbed body and a small pintail that creates a seductive shimmy when fished on a Chatterbait, Scr...

The Mr. Crappie® Thunder® from Strike King® features a skirt similar to a tube, however it also boasts a beefy, solid body that's capable of being ...

The Netbait HexTeK Virus is a completely new take on the trending dice and urchin style soft plastics, featuring a compact 2.25 inch oval body surr...

With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of all trades and a master of many. It’s great by itself, d...