Soft Baits

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is...

Each bait has a natural presentation in action, scent, and taste Replaces live Minnows for durable, long lasting results Expand your strike zone w...

The Yamamoto Fuzzy Nut appears odd at first glance, but once you see it in the water and see how the fish react to it, you’ll look at it in an all-...

The Berkley PowerBait Chop Block: a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft gl...

The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamline...

This is the original Curly Tail® lure. A generation of fishermen have been catching record fish on the versatile Mister Twister® Curly Tail®. It ca...

Size: 0.94" (24mm) 8 per pack.Wonderful trout, crappie, panfish & ice fishing baits! The DAPPY plastic is so soft that these actually have acti...

Pautzke’s new versatile Fire Worms are effective for panfish, trout, steelhead and salmon. Fire Worms can be fished in creeks, lakes, rivers and p...

FEATURES Ribbontail design swims naturally on the fall with twitches and short hops Soft but firm texture irresistible to fish Ideal for fishing a...

The Crappie Magnet Roo is a small profile and split tail bait that mimics a tiny shad. The unique pouch in belly holds scent, Crappie Magnet Slab B...

Weighing in at 3/4oz and a snack-sized 5in, the Magdraft 5in swimbait delivers that irreplaceable head-shaking, tail-thumping action that captivate...

The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamline...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in...

Eurotackle has revisited the classics and is excited to introduce the ultimate Micro Finesse Eurotube. This soft lure was designed to be a unique a...

All Nikko baits are manufactured in Nikko’s own factories in Japan with a level of detail and quality Japan is famous for. With  proprietary floati...

The Mayfly Nymph Pack contains (4) bodies and (2) size 10 hooks [un-weighted].

The Yamamoto Fuzzy Nuki offers flipping and pitching anglers a heavy soft plastic option with added visual appeal and secondary movement, designed ...

Craw: Features -Compact and lifelike 3" crawfish imitation has proprietary fur embedded claws which attracts more fish and is ideal for Ned rig a...

Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so m...

.75” Multi Species Bait The Fire Waxie is a non-scented bait that is made to imitate real bug larvae. Durable, affordable with life-like action. Th...

DESCRIPTION The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generati...