Soft Baits

Designed by Kevin VanDam, the Strike King® KVD Dream Shot softbait gives you the dropshotter's version of the popular Strike King Caffeine Shad. Mo...

Strike King’s most versatile worm ever, the Strike King Rage Cut-R Worm can be flipped, pitched, Texas-rigged, Carolina-rigged, swam weightless or ...

The Strike King Spotlight Winged Minnow is built for anglers who demand more from their soft plastic baits. Infused with Strike King's exclusive S...

The Bomba 3.5 is a finesse-style, thick-bodied craw worm designed to cast and skip like a rocket. Think of it as the perfect combination of a Ned R...

When you’re looking for the biggest bite in the lake, sometimes you have to take your bait to the max—and that’s exactly where the Uni Max was mean...

The GABARIN was developed after thorough testing against monsters that have completely given up on the monotonous lures of conventional frogs. The ...

The Scentsation Thresher Worm from Big Bite Baits is a drop shot worm that smallmouth can’t seem to leave alone. The 4″ Thresher Worm has a short, ...

The Ned Bug is intended to be fished like a normal NED bait but with a unique fish-catching profile. When the Ned Bug is threaded onto our Ned Head...

The Yamatanuki just got a little bugged out. Yamamoto’s all-new Nuki Bug is everything anglers love about the Yamatanuki, but with the addition of ...

The perfect action chunk for Mini Jigs is here! Using Missile Baits shapes and signature patterns, the new 3" Mini D Chunk fits on any compact or f...

The Z-Man TRD GobyZ is a wide-bodied swimbait designed to mimic the invasive round goby and other bottom-dwelling forage such as stone cats, bullhe...

The hottest swimbait to come out of Japan, Jackall designed the Dunkle with one goal: catch the largest bass in the lake. The Dunkle’s subtle kicki...

The Jackall I-Shad, a secret for years, has been brought to the States from Japan. Designed to swim like an unthreatened baitfish, the I-Shad trick...

The Yamamoto Single Tail Grubs have been a classic bait for years for a reason. One of the most versatile baits ever created, they can be rigged a ...

Featuring a patent-pending adaptation of the dorsal fin weed guard pioneered by the dark sleeper, the Sleeper Gill can be sent where others fear to...

The SoMolly is the perfect finesse worm for a drop shot and can also be rigged on a jighead. It features a ribbed body, flat side, and the tail has...

The Keitech original two-tone color injection process uses different types of salted plastics to achieve better balance and action.

The Smallie Beaver is a great alternative to the Sweet Beaver when fishing conditions get tough. It has all the same great qualities of the Sweet B...

Co-designed by renowned pro anglers Kevin VanDam and Mark Zona, this eye-catching, 3.5-inch, large-bodied drop-shot lure features a bulky profile a...

Frog Kit 1 Plopper Trailer & 2 Frog Rattles 3/8 oz 1 3/4 in. Floating Upgrade any hollow body frog with the new River2Sea Rattle or Plopp...