Soft Baits

Designed by two time Bassmaster Classic winner Jordan Lee, the Berkley PowerBait The Champ Minnow features a lifelike profile and high-definition c...

Designed by pro angler Skeet Reese, the Berkley® PowerBait® The Deal features a high sided shad profile that adds bulk and presence. It's super hig...

Shorter, fatter trout-attracting worm Unique shape is great for wacky rigs Features Gulp! extreme scent dispersion

One time opportunity at the Shredder Jr! Unfortunately, the mold is not going to work going forward but their is a limited run of this unique soft ...

The Strike King Rage Hawg is a versatile and highly effective fishing bait, designed with a slim profile to excel in a variety of techniques, inclu...

Great for targeting big fish that are feeding on shad, the LIVETARGET ICT Unrigged Shad Swimbait is injected with a multi-color laminate technology...

The Yamamoto Covert Craw is just as sneaky as it sounds. Based on a popular Japanese design, the 2.5'' Covert Craw can be used on a Ned rig or as a...

The famous Eurotackle B-Vibe swimbait just got bigger with this new 3" version.After receiving a huge amount of request they now offer a B-Vibe des...

The unique shape of the Strike King Mr. Crappie Sausage Head jig can help you catch more fish. It swims in perfect balance whether cast or vertical...

SMALL PROFILE shad pole style swim bait with 1.5" body CURLY grub style tail creates more water displacement to encourage more bites SLOWER CA...

Designed to pair perfectly with the Micro Shad HeadZ, the 2" Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie,...

Three of the available six patterns feature floating claws that lift in a natural and slightly defensive posture - perfect for a ball head or NED h...

The Z-Man Gobius Swimbait is a pre-rigged goby imitation that boasts an extraordinary lifelike appearance. Designed with exquisite attention to det...

Featuring a pintail baitfish profile specifically designed for use as a chatterbait trailer, the Z-Man Chatterspike has pronounced V-shaped ridges ...

At 8” and over 3oz, the MagDraft is large meal meticulously crafted for a thumping tail action that travels through the body, giving the head a sub...

One of the most explosive, highest action worms in the Strike King line-up. The Rage Menace Worm hits the water with six inches of fury and dynamic...

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and ...

The long-awaited, bottom-scuttling stealth craw has arrived. SLEEPER CRAW harnesses the revolutionary performance of the SLEEPER series, bringing i...

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator...

The uncanny bite-getting performance of the original 3” model has been upgraded to a meaty 4.2” version specifically for North American waters. Ma...

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with th...

Launch into a new age of soft baits with Missile Baits The 48 Stick Worm. With a nail weight in the rear, the durable (The) 48 Stick Worm produces ...

Excellent for walleyes and bass Great on spinner rigs and weedless jigheads Features Gulp! extreme scent dispersion Expand your strike zone with G...