Soft Baits

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in sof...

KVD Perfect Plastics by Strike King® are simply the BEST soft plastic lures on the market, in our humble opinion! Their exclusive blend of ingredie...

Combining “toad-ily” awesome design with Strike King’s uncompromising level of quality, the Strike King Super Toad delivers incredible standalone p...

Missile made Mini Magic! Building on the 6” Magic Worm design, the 4” Mini Magic Worm is also being made by Roboworm. The thickness is similar to t...

Designed by two time Bassmaster Classic winner Jordan Lee, the Berkley PowerBait The Champ Minnow features a lifelike profile and high-definition c...

Designed by pro angler Skeet Reese, the Berkley® PowerBait® The Deal features a high sided shad profile that adds bulk and presence. It's super hig...

The Strike King Rage Hawg is a versatile and highly effective fishing bait, designed with a slim profile to excel in a variety of techniques, inclu...

The unique shape of the Strike King Mr. Crappie Sausage Head jig can help you catch more fish. It swims in perfect balance whether cast or vertical...

The Crappie Cutter is a smaller shad pole style body with a curly grub style tail. This bait is most effective when used to cast and retrieve, a...

The Z-Man Gobius Swimbait is a pre-rigged goby imitation that boasts an extraordinary lifelike appearance. Designed with exquisite attention to det...

Featuring a pintail baitfish profile specifically designed for use as a chatterbait trailer, the Z-Man Chatterspike has pronounced V-shaped ridges ...

At 8” and over 3oz, the MagDraft is large meal meticulously crafted for a thumping tail action that travels through the body, giving the head a sub...

Molded with the extra fine anatomy of an aquatic invertebrate, the 1.75-inch LarvaZ features oversized, bulbous eyes, wispy thin legs and a seg...

One of the most explosive, highest action worms in the Strike King line-up. The Rage Menace Worm hits the water with six inches of fury and dynamic...

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and ...

The long-awaited, bottom-scuttling stealth craw has arrived. SLEEPER CRAW harnesses the revolutionary performance of the SLEEPER series, bringing i...

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator...

The uncanny bite-getting performance of the original 3” model has been upgraded to a meaty 4.2” version specifically for North American waters. Ma...

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with th...

Launch into a new age of soft baits with Missile Baits The 48 Stick Worm. With a nail weight in the rear, the durable (The) 48 Stick Worm produces ...

This salt-impregnated Flip-N-Tube is designed especially for flippin‘ and pitching. Strike King®'s innovative Flip-n-Tubes feature a special patent...

Traditional proven shape Replaces live leeches for durable, long lasting results Great action on slow retrieve

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose an...