Soft Baits

The Craw Father is the offer that no bass can refuse. This 3.5” craw bait has subtle thumping action in the claws when moved through the water. The...

This is the bait that started it all at Case Plastics! The "Mad Tom" is commonly called a "Willow Cat" which looks like a baby catfish. This natura...

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to f...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Pro and avid anglers have been modifying their skirted frogs for years. The goal being to create a smaller target for bass to hone in on. Modificat...

Description The Bronzeye Pop 60 was designed by MLF Angler Dean Rojas. Now you can own and fish the same lure that Dean Rojas used to win the B...

At Big Bite, they believe you shouldn’t have to pay more for tournament-level performance—and the Big Bite Orbix proves it. This 19mm urchin-style ...

The Yamamoto Hinge Minnow delivers the premium quality and fish-catching performance anglers have come to expect from one of the most respected nam...

A unique straight-tail shad profile excellent for a variety of micro finesse applications, the Z-Man Stingerz features a thick body that tapers to ...

Ribbontail design swims naturally on the fall with twitches and short hops Soft but firm texture irresistible to fish Ideal for fishing all your f...

The Yama Bug from Yamamoto was built due to demand from our pros and incorporates their input into what would make the ultimate creature bait. The ...

The Strike King Final Copy Weedless Swimbait is the ultimate companion for anglers seeking durability, versatility, and performance. Crafted from...

The Crappie Magnet Roo is a small profile split tail bait that mimics a tiny shad. The unique pouch in belly holds scent, Crappie Magnet Slab Bites...

This unique top water bait has all the attributes to catch big fish. Live Target has combined the realistic Shiner profile with a weedless hollow b...

Paddle tail style feet beat the water with a sound bass want to crush Ultra-real look and lifelike HD Tru Colors for the ultimate frog fishing exp...

CRAZY COUSIN of Rage Craw, the Rage Luau Craw loves to switch things up and offer a new presentation to highly pressured fish SOFT PLASTIC SKIR...

Designed to pair perfectly with the Micro Shad HeadZ, the 2" Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie,...

These Dobsonfly larvae are aquatic, living in streams. Smallmouth bass love them! Be warned though, the live hellgrammite is one ferocious looking ...

Three of the available six patterns feature floating claws that lift in a natural and slightly defensive posture - perfect for a ball head or NED h...

At first glance the 2.1” Flat Cat looks a little bit strange - but put it in the water and you’ll see why we’ve been using prototypes for years to ...

The Smasher is an outstanding drop shot bait with a unique design. The profile imitates a goby and other types of bait fish. The solid head allows ...

Similar to the popular Trout Attack, this smaller size was built for wintertime ice fishing and for finesse situations in open water. This micro sw...

Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. You won't believe the splash, noise or action i...