Soft Baits

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in sof...

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and ...

New for 2026, the popular Strike King Tumbleed is now available in a Magnum 4" size. 3 per pack Rig it any number of ways!  Neko rigged with a smal...

New for ICAST 2026, the popular Strike King Tumbleed is now available in a Magnum 4" size. 3 per pack Rig it any number of ways!  Neko rigged with ...

The Yamamoto Hinge Minnow delivers the premium quality and fish-catching performance anglers have come to expect from one of the most respected nam...

Designed in collaboration with flipping and pitching standout Fletcher Shryock, the Big Bite Baits Flat Tube puts a fresh spin on a time-tested fav...

Shorter, fatter trout-attracting worm Unique shape is great for wacky rigs Features Gulp! extreme scent dispersion

Built for forward-facing sonar, the 1.75" Micro Graph ShadZ features a flattened shad profile and quivering forked tail that triggers big crappie a...

The GABARIN was developed after thorough testing against monsters that have completely given up on the monotonous lures of conventional frogs. The ...

The Scentsation Thresher Worm from Big Bite Baits is a drop shot worm that smallmouth can’t seem to leave alone. The 4″ Thresher Worm has a short, ...

The Ned Bug is intended to be fished like a normal NED bait but with a unique fish-catching profile. When the Ned Bug is threaded onto our Ned Head...

Loaded Dice will stretch and flex no matter how you rig them. This allows them to stay on the hook fish after fish and won't sling off! Marinated i...

The Evergreen Last Ace is a meticulously crafted slow sinking swimbait, setting a new benchmark in fishing lure technology with its hyper-realistic...

The Yamatanuki just got a little bugged out. Yamamoto’s all-new Nuki Bug is everything anglers love about the Yamatanuki, but with the addition of ...

CRAZY COUSIN of Rage Craw, the Rage Luau Craw loves to switch things up and offer a new presentation to highly pressured fish SOFT PLASTIC SKIR...

SMALL PROFILE shad pole style swim bait with 1.5" body CURLY grub style tail creates more water displacement to encourage more bites SLOWER CA...

The perfect action chunk for Mini Jigs is here! Using Missile Baits shapes and signature patterns, the new 3" Mini D Chunk fits on any compact or f...

When you're facing post-frontal conditions and the bass have lockjaw, downsize to a Bitsy Tube! The Strike King®'s Bitsy Tube® is the perfect fines...

Three of the available six patterns feature floating claws that lift in a natural and slightly defensive posture - perfect for a ball head or NED h...

The Z-Man TRD GobyZ is a wide-bodied swimbait designed to mimic the invasive round goby and other bottom-dwelling forage such as stone cats, bullhe...

The hottest swimbait to come out of Japan, Jackall designed the Dunkle with one goal: catch the largest bass in the lake. The Dunkle’s subtle kicki...

The Jackall I-Shad, a secret for years, has been brought to the States from Japan. Designed to swim like an unthreatened baitfish, the I-Shad trick...