Soft Baits

The all-new material releases a super-charged scent field attracting fish in a way never before seen Great action on drop shot rig Length and supp...

The Strike King® KVD Perfect Plastics Game Hawg has a lithe, supple, totally natural build that allows it to slither cleanly through vegetation wit...

One time opportunity at the Shredder Jr! Unfortunately, the mold is not going to work going forward but their is a limited run of this unique soft ...

The 3.5” Zako Slim from Yamamoto Baits is the perfect companion for smaller chatterbaits. Designed by Brett Hite, this updated version of the origi...

The 3.25" Slinko from Yamamoto is a bite-sized version of the original 5.5" Slinko. Built using the same Mega Floater Formula that makes its bigger...

The Yamamoto Covert Craw is just as sneaky as it sounds. Based on a popular Japanese design, the 2.5'' Covert Craw can be used on a Ned rig or as a...

Description The Bronzeye Frog 60 was designed by MLF Angler Dean Rojas. The Bronzeye Frog 60 has a real attitude and is a leaner meaner version...

The Crappie Magnet Hammer Kit is the ultimate forward facing sonar combo. Designed by Brandon Smith the Hammer is a giant profile bait made specifi...

The Mr. Crappie Shoo Shiner hand-tied feather jig is designed for the all-around angler with panfish as their target. The Teen-Zee Sausage Head Jig...

The Strike King Mr. Crappie Maribou Sausage Spin features a 3/4-inch hammered willow leaf blade that glimmers and creates commotion when retrieved...

Purposefully built for use with bladed vibrating jigs Patent Pending "Honey Comb" technology allows the jig or angler to drive the perfect action ...

It ended up as a great all-around bait! This swimbait-style bait has an impressive action and profile that fish find irresistible. A segmented body...

Authentic Cricket Profile: Crafted with a realistic cricket body shape featuring the distinctive segmented design and natural proportions that p...

(28) Bodies (8) 1/32oz Slayer Jig Heads The Arms Family Slayer Kit is the go-to kit for pond and creek fishing.  This deadly lure now is available ...

1.25” Multi Species Bait The Fire Nymph is a non-scented bait that is made to imitate real bugs. Durable, affordable with life-like action. They ar...

Shorter, fatter trout-attracting worm Unique shape is great for wacky rigs Features Gulp! extreme scent dispersion

Missile Baits has created the most versatile hand poured finesse straight worm and it is being made by Roboworm. At 6” long, the proportions of the...

The Z-Man Fuzzy NuggetZ mimics tiny pelagic prey like zooplankton and insect larvae, staying lively even when deadsticked. Its 12-sided ElaZtech bo...

The GABARIN was developed after thorough testing against monsters that have completely given up on the monotonous lures of conventional frogs. The ...

Great for targeting big fish that are feeding on shad, the LIVETARGET ICT Unrigged Shad Swimbait is injected with a multi-color laminate technology...

The Evergreen Last Ace is a meticulously crafted slow sinking swimbait, setting a new benchmark in fishing lure technology with its hyper-realistic...

Introducing the Furenzy Mouse – the ultimate hollow body topwater bait designed to revolutionize your fishing experience. Crafted with precision an...

The Convict Crawler is the deadliest wacky trout worm on the market! This Crawler is 3" long and tappers at each end to create the most dramatic ac...