Soft Baits

One time opportunity at the Shredder Jr! Unfortunately, the mold is not going to work going forward but their is a limited run of this unique soft ...

Missile Baits has created the most versatile hand poured finesse straight worm and it is being made by Roboworm. At 6” long, the proportions of the...

The Strike King Rage Hawg is a versatile and highly effective fishing bait, designed with a slim profile to excel in a variety of techniques, inclu...

The Yama Bug from Yamamoto was built due to demand from our pros and incorporates their input into what would make the ultimate creature bait. The ...

When high action, scent dispersion, and taste make all the difference; the Berkley MaxScent Crud Craw catches em'. With maximum water disturbance s...

Great for targeting big fish that are feeding on shad, the LIVETARGET ICT Unrigged Shad Swimbait is injected with a multi-color laminate technology...

Live core manufacturing method By adopting a two-layer structure in which the core part and the main body part are molded separately, a realistic ...

The Yamamoto Covert Craw is just as sneaky as it sounds. Based on a popular Japanese design, the 2.5'' Covert Craw can be used on a Ned rig or as a...

Description The Bronzeye Frog 60 was designed by MLF Angler Dean Rojas. The Bronzeye Frog 60 has a real attitude and is a leaner meaner version...

The famous Eurotackle B-Vibe swimbait just got bigger with this new 3" version.After receiving a huge amount of request they now offer a B-Vibe des...

Paddle tail style feet beat the water with a sound bass want to crush Ultra-real look and lifelike HD Tru Colors for the ultimate frog fishing exp...

The unique shape of the Strike King Mr. Crappie Sausage Head jig can help you catch more fish. It swims in perfect balance whether cast or vertical...

Designed to pair perfectly with the Micro Shad HeadZ, the 2" Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie,...

At first glance the 2.1” Flat Cat looks a little bit strange - but put it in the water and you’ll see why we’ve been using prototypes for years to ...

Put the Dropworm head to head against any dropshot bait in the industry and you’ll see that the movement of this bait is among the best. That alone...

The Z-Man Gobius Swimbait is a pre-rigged goby imitation that boasts an extraordinary lifelike appearance. Designed with exquisite attention to det...

Featuring a pintail baitfish profile specifically designed for use as a chatterbait trailer, the Z-Man Chatterspike has pronounced V-shaped ridges ...

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being availabl...

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator...

The Strike King Mr. Crappie Maribou Sausage Spin features a 3/4-inch hammered willow leaf blade that glimmers and creates commotion when retrieved...

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with th...

Excellent for walleyes and bass Great on spinner rigs and weedless jigheads Features Gulp! extreme scent dispersion Expand your strike zone with G...

Traditional proven shape Replaces live leeches for durable, long lasting results Great action on slow retrieve