Soft Baits

Built for forward-facing sonar, the 1.75" Micro Graph ShadZ features a flattened shad profile and quivering forked tail that triggers big crappie a...

Primary curl tail appendages provide enticing fluttering action at the slowest speeds Back ribs help hide the hook point and maximize usage Forwar...

Put the Dropworm head to head against any dropshot bait in the industry and you’ll see that the movement of this bait is among the best. That alone...

The Yamamoto Scope Shad was designed to be the perfect tool for forward-facing sonar. However, the minnow bait is more than another among the new f...

The Yamamoto Cowboy has the same heavy body as the large Flappin’ Hog with improved action. The Cowboy has the bulkiest profile and the most action...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Bulked up ElaZtech® claws are super-buoyant to float up at rest, displaying a crayfish's natural defensive posture. Anatomical realism continues w...

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and ...

The Tungsten Eye Hole Pop-Eye Jig combines a fast-falling tungsten head with hand-tied feathers for lifelike motion that triggers strikes when noth...

The Fire Craw is a non-scented bait that is made to imitate juvenile crawfish. Durable, affordable with life-like action. They are designed to be u...

Whether you're hover rigging with forward-facing sonar, drop-shotting deep structure, or slow-rolling for giants, the Panorama adapts to any techni...

Live core manufacturing method By adopting a two-layer structure in which the core part and the main body part are molded separately, a realistic ...

1.75″ bait size 12 baits per pack Club shape with fluttering tail

A specially tuned version of the legendary Kaera, the Jackall Kaera S2 Beat Frog features a bladed attachment that amplifies action and acoustic a...

When you're facing post-frontal conditions and the bass have lockjaw, downsize to a Bitsy Tube! The Strike King®'s Bitsy Tube® is the perfect fines...

The new 3.38” Rage Bug will become so important to avid anglers because it can put fish in the boat in so many different situations. The man who un...

Salt-impregnated, 10X Tough ElaZtech construction Stick bait/tube hybrid ideal for finesse applications Pairs perfectly with Finesse ShroomZ jighe...

Description The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues t...

The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically pr...

Gobies may not be natural forage in all waters, but the local predators don't mind. With the Goby Paddle Tail anglers can cast and retrieve or slow...

FEATURES Unique segmented body for more vibration and swimming action More surface area for better scent dispersion Lifelike body/color detail and...

A downsized version of the original, the Missile Baits Baby D Stroyer delivers versatile, fish-catching performance that will find a home in every ...