Soft Baits

Designed in conjunction with MLF pro Drew Gill, the Big Bite Baits Nekorama is a 7” worm built to be THE ultimate Neko worm. Incorporating features...

The Craw Father is the offer that no bass can refuse. This 3.5” craw bait has subtle thumping action in the claws when moved through the water. The...

***DO NOT STORE WITH OTHER PLASTICS*** Topwater Buzzing Action TPE material allows for more durability. Size: 65mm, Weight: 5/8 oz. Hook: Gamakats...

These Dobsonfly larvae are aquatic, living in streams. Smallmouth bass love them! Be warned though, the live hellgrammite is one ferocious looking ...

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to f...

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Clean...

Purposefully built for use with bladed vibrating jigs Patent Pending "Honey Comb" technology allows the jig or angler to drive the perfect action ...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The Smasher is an outstanding drop shot bait with a unique design. The profile imitates a goby and other types of bait fish. The solid head allows ...

Similar to the popular Trout Attack, this smaller size was built for wintertime ice fishing and for finesse situations in open water. This micro sw...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. You won't believe the splash, noise or action i...

It ended up as a great all-around bait! This swimbait-style bait has an impressive action and profile that fish find irresistible. A segmented body...

DESCRIPTION The slim, shad-shaped body, thin tail, and superior action of the 4" Finesse ShadZ make them ideal for drop-shotting, Ned rigs, split...

Combining “toad-ily” awesome design with Strike King’s uncompromising level of quality, the Strike King Super Toad delivers incredible standalone p...

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has...

Designed by pro angler Skeet Reese, the Berkley® PowerBait® The Deal features a high sided shad profile that adds bulk and presence. It's super hig...

(28) Bodies (8) 1/32oz Slayer Jig Heads The Arms Family Slayer Kit is the go-to kit for pond and creek fishing.  This deadly lure now is available ...

Ribbontail design swims naturally on the fall with twitches and short hops Soft but firm texture irresistible to fish Ideal for fishing all your f...

The all-new material releases a super-charged scent field attracting fish in a way never before seen Even looks like the proven old pork rinds Gre...

The Strike King® KVD Perfect Plastics Game Hawg has a lithe, supple, totally natural build that allows it to slither cleanly through vegetation wit...

The FishLab Rattle Frog Pro Series delivers powerful topwater performance for bass anglers targeting heavy cover. Designed to produce loud, aggress...