New Arrivals

The Okuma SLVb fly reel series represents the latest in affordable, high-quality tackle. These die-cast aluminum reels feature a super large arbor ...

Pre-rigged and ready to fish Lifelike detail, 3D eyes, holographic inserts Bag with tray protects the vibrating tail Berkley PowerBait makes novi...

Designed by two time Bassmaster Classic winner Jordan Lee, the Berkley PowerBait The Champ Minnow features a lifelike profile and high-definition c...

Super Fluorocarbon is a 100% fluorocarbon line that is made in Japan to Sunline's high manufacturing standards. It is a good choice for a wide rang...

Overwatch is an eight-strand high performance ULT braid designed for use on spinning reels. Overwatch is a metered braid that has repeating section...

Strike King's Tour Grade Barrel Swivels are designed in a variety of sizes to cover every situation and strong enough to withstand the roughest con...

Strike King's Bitsy Spinner is a new spin on a tried-and-true classic bait. The ultra-soft hackle feather tail used on the Bitsy Spinner maintains ...

The Strike King Tour Grade Trailer Hooks feature a unique locking cap on the eye of the hook to help keep it in place while in use. Designed to wor...

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall ha...

When Mother Nature brings the mayhem, duck inside the waterproof, breathable Simms Challenger Jacket for the kind of on-the-water performance that ...

The go-to choice for high dexterity and low bulk warmth, these gloves offer the highest value versatility in the Simms glove lineup. High stretch...

Tippet rings create a strong connection between your leader and tippet, that don’t require you to cut back your leader every time you need to add a...

Change out your streamers without having to cut back your tippet or wire section every time. Unique design ensures these will not open when castin...

VMC ® RedLine Series® hooks were engineered for elite bass anglers when they need to turn up the heat from a “10” to an “11.” It starts with extra-...

Provides precision vertical jigging with a design that maintains a 90-degree presentation of live or imitation bait. Features VMC® exclusive super ...

Catch the BUZZZZZ! The VMC Tungsten Fly Jig is the perfect imitator of natural flies and aquatic insects. The small compact profile delivers result...

The Finesse Rugby Jig has an offset point and a recessed 90 degree eye on a wide gap hook. It has an attractive side-to-side and rolling action tha...

Conical ribs firmly anchor weight in place without damaging plastic. Insert weight into head or tail of plastic for desired action. Perfect for Nek...

Laser holographic blade and body finish creates “flash” with this torpedo designed to go deep. 30 degree deep depth blade runs 5 feet. The 30 degre...

With three different wire-frame sizes and two weights in each frame, the LIVETARGET BaitBall Spinner Rig is a versatile lure which can be fished at...

The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically pr...

The new Mustad Heritage J60AP is a round bend barbed jig hook with a 60° eye to accommodate tungsten beads. This balance hook fitted with a bead, w...

The 1X short shank Mustad O'Shaughnessy Live Bait Hook features a reversed hook point that increases the hook hold. It permits the point to come in...

This 1X fine wire hook for a delicate drop shot presentation when you nose hook the bait or as attached to tiny lures. Round bend wide gape for gre...