New Arrivals

When fish have seen it all, size and subtlety matter—and the Yamamoto Uni Mas delivers both. Expanding on the original Uni with a larger 20mm body,...

Thin Hard Formula is approximately the same viscosity as 30 wt. motor oil. It is easy to apply a thin, shellac-like clear coat that will cure in se...

An aggressive taper design creates better turn-over when fishing indicators, streamers, egg patterns or when paired with split shot. A medium-stiff...

For cool days and changing conditions, the Women’s Overcast Sweatshirt combines wind-resistant performance with DWR water repellency and 4-way stre...

Stay Dry. Stay Warm. Stay in the Fight. When the weather turns nasty, confidence starts with keeping your hands dry. The Hydro-Block Waterproof Glo...

Combining a hand-painted, holographic soft plastic minnow body with a downsized version of Z-Man's exclusive ChatterBait® creates a unique lure tha...

Built to blur the line between finesse and reaction, the Yamamoto 4.75” Dagger Minnow alternates between a natural sway and a high-pitch roll to tr...

The Yamamoto Covert Senko takes the original fish-catching profile of the legendary Senko and adds a completely new dimension of movement and under...

Speed is the ask – Bullet™ is the answer. Zebco’s Bullet spincast reel is our fastest spincast reel ever, picking up 29.6” of line with each turn o...

Women’s Coastal Layer Full Zip Hood Lightweight warmth. Everyday comfort. Built for life on the water. The Women’s Coastal Layer Full Zip Hood is t...

Women’s Coastal Layer Quarter Zip Lightweight performance. Everyday versatility. Ready for wherever the water takes you. The Women’s Coastal Lay...

Coastal Layer Lightweight warmth. All-day comfort. Built for life on the water. The Coastal Layer is your go-to lightweight fleece for cool morning...

Reaper Camo Sweatshirt Built for cold runs. Designed for total comfort. Ready for the hunt. Meet the Reaper Camo Sweatshirt—the ultimate pullover f...

Made from durable stonewashed canvas with a broken-in feel, this men’s fishing hat has an unstructured, mid-profile fit, and adjustable snapback. ...

Perfect for covering water and targeting offshore bass, the Carolina Rig keeps your bait moving naturally behind a weight and swivel. It excels on ...

The Shakey Head excels when bass are tight-lipped. Its subtle, bottom-crawling action mimics a feeding baitfish or worm, making it irresistible for...

Expertly designed, shaped, and painted by renowned world-champion wood carver and artist Andrew Gardner, the Synch Fishing Artisan Glide Bait is a ...

AlphaPoint Frog Trailer Double Hooks have been engineered with two strategically positioned long shanks, each boasting a wide gap offset at 28°, ta...

U.S.C.G. Approved Safety Whistle Lanyard Included Bright Orange Works When Wet

Put Big Bass in a Trance Unlock the secret weapon that Japanese tournament pros have relied on for years. The Hideup Coike brings an entirely new l...

This hook features a slightly squared, rounded bend and extra width between the point and shank, making the Aberdeen ideal for baiting with minnows...

The L181 Baitholder takes the trusted Eagle Claw Baitholder anglers know and love and enhances it with a Lazer Sharp Needlepoint. Featuring a forge...

The steelheaders choice, soft undetectable netting in an array of colors to suit any water condition. Now comes PRE-CUT for your convienence.

The popular Sunline Fine Float has been renewed for 2025, bringing enhanced performance and buoyancy to an already trusted nylon line. Long favored...