New Arrivals

You've seen the Uni—now see it in full HD. Built with a new high-density HD TPE formula, the Uni HD takes the same size and proven fish-catching de...

Fine-tune your crappie presentation with the BoneHead Tackle Crappie Scope Head. Engineered with a unique lead keel that extends beneath the chin, ...

Eliminate frustrating line wraps and maximize your efficiency on the water with the BoneHead Tackle Tangle-Free Weight. Featuring an innovative thr...

The Yamamoto Hinge Minnow delivers the premium quality and fish-catching performance anglers have come to expect from one of the most respected nam...

Designed in collaboration with flipping and pitching standout Fletcher Shryock, the Big Bite Baits Flat Tube puts a fresh spin on a time-tested fav...

Every serious angler knows the toll that sun, sweat, and sharp gear can take on your hands. The Fish Monkey Pro 365 Guide Glove is built for those ...

Take your spinning setup to the next level with the Lew’s HyperMag Spinning Reel. Built around an ultra-lightweight yet exceptionally strong magn...

The Wacky Rig Tool Combo rigs wacky rings to plastic worms with ease. Secure hooks to the worm without hook penetration, greatly reducing the wear...

Ring rigging secures hooks to the worm without hook penetration greatly reducing the wear-and-tear on your worm due to aggressive fish short strike...

Keeps bait in place when casting or trolling. Bait won't slip back causing missed hook-ups. Great for keeping soft plastics in place.  A favorite f...

Smaller In Size Than Lead & Easier To Use On Smaller Soft Plastics The Sharp Point & Fluorocarbon Keeper Makes For Easy Insertion & Ba...

Say goodbye to O-rings and lost stick baits. The Straight Shank Wacky Shot features a custom oversized hitchhiker to keep your worms locked in plac...

A simple alternative to nail weights for adding nose weight to popular ElaZtech® baits like the Bang StickZ™, Hula StickZ™, or SMH WormZ™ for the i...

Real Magic helps you cast further and reduces line memory. It also reduces icing. Use Real Magic on your line and guides before fishing. Use it on ...

The VISION ONETEN+2 Jr. brings bite-sized jerkbait appeal to new depths, matching the tournament-winning 9-10ft range of the full-sized ONETE...

Are you looking for an awesome finesse football jig?  Look no further, Omerta now offers a finesse football NED jig. Perfect for throwing at isolat...

The HighKey series is your go-to for effortless fishing with serious style. HighKey combos bring the perfect mix of comfort, control, and eye-c...

Built for the bold and adventurous, the SOGO series turns heads on the water with its patterned dipped rod and reel wrapped in reimagined camot...

**Not For Sale in NY or CA** Their bass casting sinkers slide on the line, and the swivels ensure your line won't get twisted up. It's a classic fo...

**Line Capacity 330 of 20** Hards anodized aluminum sideplate Large aluminum spool with line marker Chrome plated brass frame Silent double dog re...

Built from ultra-durable TPE material for exceptional longevity, the Hag's Prickly Pear Jr 9.9mm Creature Bait offers a downsized profile specifica...

The Hag's Prickly Pear 19mm Creature Bait delivers exceptional performance at an affordable price, offering bass anglers a unique ...

Serious saltwater or big game fishermen have chosen Daiwa Black Gold for decades. These perfectly matched combos are available in inshore, offshore...

It’s America’s most trusted, easy-to-use fishing reel, now with a larger gear ratio that lets you retrieve your lure 20% faster. Features all-me...