New Arrivals

The Tungsten Forage Jig is the perfect balance of speed and action. Constructed of Tungsten, which is 70% more dense than lead, this spoon is heavy...

The sharpest blades for that “brand new” blade experience.

Feel every strike with precision and control. Surge’s responsive blank and smooth guides let you connect with the action instantly, while the comf...

The Keitech Shad Impact is the perfect baitfish imitation. After careful consideration and multiple prototypes, we produced a lure that maintains a...

The weedless ned allows you to rig our Foxtails and Craws ned rig style and stay weedless! Fish your favorite rigs around weeds, rocks, wood, and o...

The Berkley Screamin' Choppo builds on the legendary action of the original Choppo, but with an enhanced, louder sound profile designed to t...

The tiniest Rapala lure yet. With its micro profile and finesse rocking design, the new Nano Rap® excels at vertical jigging, triggering more stri...

Small larva-like realism for strike inducing attraction. Lead free Tungsten construction provides the best sensitivity and return on traditional fi...

Tungsten construction provides the best return on electronics. Ultra fast sinking to target fish before they pass by. Small attractor blade adds fl...

The Snitch Ice Rod is perfect for any ice angler, from beginner to expert. The rod incorporates Flex-Core tip technology making it ultra-sensitive,...

Strike with precision. Reel with control. Every move flows effortlessly, every catch counts. Force keeps you in rhythm with the bite, letting you r...

The 3.5” Zako Slim from Yamamoto Baits is the perfect companion for smaller chatterbaits. Designed by Brett Hite, this updated version of the origi...

The 3.25" Slinko from Yamamoto is a bite-sized version of the original 5.5" Slinko. Built using the same Mega Floater Formula that makes its bigger...

Take one look at the double-jointed body and crankbait-style lip on the HEAD HUNTER MAGNUM and you know immediately that this is a trophy musky/pik...

The Tyrant Lolas rotating head and tail blades along with the stationary mid body produces the vibration and plop that drives top water bass, big p...

The Dictator is a creeper. This top water lure never leaks and never loses its buoyancy like comparable wooden top waters. They are made of high pr...

The JR Double Cowgirl is sure to be a big fish lure just like the Double Cowgirl. An inch shorter it sports 10% smaller spinner blades that ...

Kenders Kanoe jig is a unique profile that is designed to sit horizontal in the water, and have a darting action when jigged. Load up with waxies o...

Bass-focused. Tech-forward. Exotic. Buy if you never compromise… if you prioritize lightweight and balanced performance in any specific presentatio...

Musky fisherman know Mepps® makes quality and proven fish catching lures. The Mepps® double Blade Musky Flashabou continues this tradition with twi...

DESIGNED TO START WORKING THE MOMENT IT HITS THE WATER! The OCTOGAMBO GRUB, just like the Mogambo is a proven performer for flippin, pitchin or top...

DESIGNED TO START WORKING THE MOMENT IT HITS THE WATER! The MOGAMBO GRUB which was used to set numerous freshwater world records in the Great Lakes...

LEVEL SWIMMER is a heavy sinking prop bait that enables anglers to target farther areas and deeper ranges. It is a finesse bait that attracts fish ...