New Arrivals

The Tung Bug is a tungsten blade bait designed for ice fishing. It features a realistic body with hologram eyes. Made of tungsten, it offers a fast...

The FishDaddy Dirty Bomb Minnow is a micro blade bait designed specifically for vertical fishing, with the weight distributed disproportionately to...

The Mongrel from Frog Factory is going places no walking bait has ever gone. A hybrid bait, the Mongrel is a cross between a traditional walk...

Glide baits and swimbaits have seen increased popularity and now there is a choice in fluorocarbon made specifically for them. Big Bait FC was des...

As the use of braided lines on spinning reels continues to grow in popularity Sunline continues to develop new braided lines for increased efficien...

The all-new CROSSFIRE LT features a complete model overhaul, now equipped with AIRDRIVE DESIGN for flawless and effortless rotation. Built with TOU...

Perfect for icing everything from panfish to walleye, the Zebco Solid Ice Spinning Combo gives you a durable basic setup for everyday use, in all c...

Designed to excel in a wide range of applications, the New Tatula X TW 100 reel incorporates Daiwa's innovative LC Concept MAGFORCE-Z Spool, engine...

Four-strand braid with an extremely tight weave Virtually no stretch High abrasion resistance Keeps a round shape Minimal fraying or color fading ...

Catch a Bass and Raise Your Glass! The Berkley Bladed Jig Kit gives an angler of any ability two perfectly paired products that are certified BI...

The Yama Bug from Yamamoto was built due to demand from our pros and incorporates their input into what would make the ultimate creature bait. The ...

The Frog Factory Sonic Boom is everything you’ve ever wanted in a frog. Designed by frog fishing guru Fred Roumbanis, the Sonic Boom has a super so...

The Berkley PowerBait Chop Block: a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft gl...

The SWAG LT Swimbait combines a wide, stable swim action with a versatile Over/Under Line-Through harness for dorsal or belly hook rigging. Built f...

Z-Man Fuzzy BugZ is a next-gen fuzzy-style bait packed with action. Its 1.75" segmented ElaZtech body delivers lifelike buoyancy and extreme durabi...

The Fuzzy TRD adds lively silicone skirts to the classic 2.75" ElaZtech TRD body for nonstop action and standout buoyancy. Cut it in half for two f...

Built for forward-facing sonar, the 1.75" Micro Graph ShadZ features a flattened shad profile and quivering forked tail that triggers big crappie a...

The Bill Lewis Big Gizz Hard Bait replicates a 6-inch gizzard shad with a lifelike profile and fiber tail, making it a go-to option for anglers tar...

Unique and innovative profile specifically designed for peak performance Dynamic paddle-tail action for irresistible movement in the water Enhanc...

The Happy Hooker is an automatic hook setter which features: -State-of-the-art trigger system that allows adjustments to fishing rod and for the fi...

No break-in period needed: The Riveter's custom serrated rivet and anodized blade create a loud and consistent squeak, straight out of the packa...