New Arrivals

Always within reach Secure and adjustable fit Built to last

Always within reach Secure and adjustable fit Built to last

Always within reach Secure and adjustable fit Built to last

Secure and Adjustable fit Always within reach Built to last

The HAZE-ST is engineered to elevate strike responses from cruising, mid-column neutral fish—exhibiting refined action across the finesse spectrum ...

The key to the effectiveness of the Mister Twister® ™ Hook is the small "Keeper" barb attached to the eye of the hook. It means fast hook-ups and m...

The all new Eagle® has been re-designed from top to bottom. A tradition of innovation and technology is what we relied on while building the all-ne...

Fenwick® HMG® changed fishing forever in 1973 with the creation of the first ever all graphite fishing rod. HMG® meant High Modulus Graphite then a...

Precisely built to achieve a sweeping left to right hunting action when rigged as a weightless soft jerk bait. Loaded with salt for longer casts, ...

Craw: Features -Compact and lifelike 3" crawfish imitation has proprietary fur embedded claws which attracts more fish and is ideal for Ned rig a...

Ned Fox Tail: Features -Compact and lifelike 3.5" baitfish imitation has proprietary embedded fur which attracts more fish and is ideal for Ned ...

Polarized TAC lens 100% UVA/UVB Protection Inset bifocals Black Frame/ Brown Lens

The FishLab BBZ Bio-Shad Crankbait is the perfect choice for outdoor enthusiasts looking to catch some bass. This compact bodied four-piece swimbai...

The weight that started it all, the original Bullet Weight. The worm sinker that put Bullet Weights on the map, great for Texas Rig fishing and man...

AIR ROTOR Lighter, stronger and more balanced than any rotor system that’s come before, ‘Air Rotor’ delivers a great leap forward in rotor design a...

This innovative tackle bag features a patent-pending popout pocket design, offering an unprecedented level of modular customizability. With four in...

The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individua...

The new Strike King Tumbleweed is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative ...

The new Strike King Tumbleweed is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative ...

Ultra GSP is the strongest thread on the planet. Boasting steel-like strength for its weight, this thread really lets you put the pressure on! Our ...

The Unit 24 isn’t just another crankbait—it’s a bold new weapon for unlocking the strike zone in the deepest parts of the lake. Built with a massiv...

Whether you're hover rigging with forward-facing sonar, drop-shotting deep structure, or slow-rolling for giants, the Panorama adapts to any techni...

The Provoke series of jerkbaits, meticulously crafted by our top professionals, now includes two versatile sizes: the Provoke 106DD and the new Pro...

Shimano's legendary Boost concept technology prevails with the introduction of World Pop 69F FLASH Boost, a multi-purpose popper unlike anything el...