New Arrivals

Fulling Mill CDC dubbing is made from our super premium CDC feathers. Dubbed loose, it gives your flies an extra buggy appearance. Dubbed tighter i...

Fulling Mill EZ Egg Yarn Mini UV delivers fast, realistic egg fly tying with built-in UV flecks for extra visibility. This 6mm chenille holds water...

EZ Egg yarn UV is the ultimate chenille for tying realistic egg patterns. Flecks of UV material throughout provide extra visibility and attraction ...

The Fulling Mill Barbless Nymph Hook has been designed with a 15 percent longer point to ensure a great hook hold. The narrow gape and long shank m...

Slab Sav is a powerful scented fishing gel made for anglers who want to make the most of every cast. Compared to Slab Bites, which provide a slow, ...

The Mop Drop Kit reinvents the classic mop fly with a 2X strong size 10 ultra point hook and absorbent chenille body for lifelike action that trout...

Searching for the big ones through the ice has never been easier with the Clam Live Imaging Pole and your favorite live imaging sonar. This pole is...

The Custom Jigs & Spins Püki Ice Jig gives panfish and trout anglers a compact vertical tungsten option that shows up bright on forward-facing ...

For anglers seeking an upgraded shuttle to run their sonar, the Ice Electronics Shuttle presents a high quality, durable, neat and organized platfo...

The Zebco Stinger spinning reel is a high-quality, versatile, and reliable choice for any angler, crafted with an instant anti-reverse clutch for s...

Bolster your bucket with a comfortable and functional seat. The SeatStash Bucket Lid features a high-quality foam pad for all-day comfort. Under ...

The Tungsten Mighty Maggot is a compact, ultra-dense jig built for precision strikes on crappies, perch, bluegills, and trout. Its vertical profile...

The Hammer Fly pairs “buggy” glow eyes with a natural fly-style body, making it an excellent choice for both ice fishing and open water action. Siz...

The Eye-Ball Spoon combines lifelike detail with eye-catching flash. Its backside features a variety of vibrant glow patterns designed to at...

****Not For Sale In NY or CA**** The Eagle Claw Removable Split-Shot Sinker lets you quickly add or remove weight to fine-tune your presentation. I...

****Not For Sale In NY or CA**** The Eagle Claw Round Split-Shot Sinker lets you add precise weight exactly where it’s needed. Just pinch it onto y...

TRACTION: 12 replaceable push-through steel spikes strategically placed across the forefoot and heel for ice-biting traction. FIT: STRETCH FIT: Com...

TRACTION: 20 multi-directional, saw-tooth stainless cleats for the ultimate traction and quick mobility. FIT: STRETCH FIT: Pliable TPR support fram...

TRACTION: 28 durable push-through spike construction on the heel and ball of the foot for ice-biting traction where you need it most. FIT: PRO FIT:...

The Strike King Rage Hawg is a versatile and highly effective fishing bait, designed with a slim profile to excel in a variety of techniques, inclu...

The Strike King Rattling Thunder Cricket is the ultimate upgrade to your fishing arsenal, combining the proven performance of the original Thunder ...

Designed specifically for Midwest finesse Ned Rig applications around heavy cover or high current areas that call for stouter tackle, TT Lures Nedl...