New Arrivals

DESIGNED TO START WORKING THE MOMENT IT HITS THE WATER! The OCTOGAMBO GRUB, just like the Mogambo is a proven performer for flippin, pitchin or top...

DESIGNED TO START WORKING THE MOMENT IT HITS THE WATER! The MOGAMBO GRUB which was used to set numerous freshwater world records in the Great Lakes...

LEVEL SWIMMER is a heavy sinking prop bait that enables anglers to target farther areas and deeper ranges. It is a finesse bait that attracts fish ...

The JAMAICA BOA Jr. SUPER METAL is the second-generation BOA, a tournament-spec heavy-duty buzzbait designed to incite raging strikes in the surfac...

The GABARIN was developed after thorough testing against monsters that have completely given up on the monotonous lures of conventional frogs. The ...

The GABARIN was developed after thorough testing against monsters that have completely given up on the monotonous lures of conventional frogs. The ...

Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait MaxScent Flux-Gill combines pr...

Topwater Chaos – Built for Big Strikes!Turn follows into explosive surface hits with this game-changing topwater lure, crafted using 3D scans of a ...

Introducing the NEW Sucker Flanker – a flat-sided musky crankbait built for versatility and performance. Designed from a 3D scan of a real sucker, ...

Behold, the Berkley MaxScent Stank-Bug. Nostril gripping stench emitting from proprietary scent distribution technology attracts fish, proven seaso...

When high action, scent dispersion, and taste make all the difference; the Berkley MaxScent Crud Craw catches em'. With maximum water disturbance s...

The Skeena hook by Blood Run Fishing is constructed of carbon black forged steel in an extremely light weight but heavy duty design.Size 3/0 are de...

The Tungsten Spinner features new age premium materials on a classic bait. Featuring an eco-friendly Tungsten weight that is 70% more dense than le...

The Big Bite 4″ Fuzzy Scentsation Stick is creepy, crawly, and killer on bass. The Fuzzy Scentsation Stick features thin “fuzzy” appendages designe...

The Scentsation Thresher Worm from Big Bite Baits is a drop shot worm that smallmouth can’t seem to leave alone. The 4″ Thresher Worm has a short, ...

Completely free of plastisols, environmental hormones and other toxins. Floating. Scented. Super stretchy and long lasting.

Supplying astoundingly smooth operation with every turn of the handle, Lew’s Custom Pro Spinning Reel is up for any job at any time. Striking the...

The 2025 Aird 80 is designed to deliver high-performance fishing at an affordable price, featuring a 90mm swept handle for increased leverage and...

Easily fits in your tackle box, backpack, pocket, or leaning post — compact at 8.5” and just 3.9 oz. Features a lanyard hole for secure carry. Ergo...

The SLING SHAD is a highly refined fluke-style soft bait designed for pressured waters and finesse presentations. Its dual-density, two-layer...

Great for targeting big fish that are feeding on shad, the LIVETARGET ICT Unrigged Shad Swimbait is injected with a multi-color laminate technology...

HOOK - Premium Hi Carbon Steel Black Nickel Finish JIG - Traditional Round Ball Head Design Built-in Molded Keeper

Fish attractant powder infused with shrimp extract for maximum effectiveness Creates a water-activated coating that slowly releases scent Works wi...