New Arrivals

The Yamamoto Fuzzy Nut appears odd at first glance, but once you see it in the water and see how the fish react to it, you’ll look at it in an all-...

The Yamamoto Fuzzy Nuki offers flipping and pitching anglers a heavy soft plastic option with added visual appeal and secondary movement, designed ...

The Yamamoto Fuzzy Senko Soft Bait gives bass a familiar look with an added twist, combining the proven Senko silhouette with fine-threaded skirt m...

Replacement blades for K-Drill Ice Auger.

Updated for 2026 with highly water-resistant and super-durable materials, plus a refined shape and increased capacity for an easy-wearing, easy-to-...

Description Midweight Merino wool over-the-calf sock. Naturally wicking and odor resistant Cushioning in high-impact areas Over-the-calf heig...

The 13 Fishing FreeFall Ghost Reel features the revolutionary FreeFall trigger that allows hard water anglers to hit specific depths, and get insta...

Legend tells us of a place, somewhere outside the range of Uber and WiFi signals, where outlet malls and vegan juice bars cease to exist. It’s a pl...

Classic Rapala wounded-minnow action, durable plastic body construction and loud rattles make the Harvest Shad ideal for targeting your favorite ga...

Stay toasty, the Heatwave is ideal for anglers that want to ensure their success on the water. Whether hole hopping or making them pay in the shack...

Abbreviated EVA foam handle that tapers towards blank for increased sensitivity Extremely durable glass rod blank Incredible actions for glass rod...

Drop your line through your hole in the ice to get an idea of water depth. This is great for setting line depths for tip-ups. Comes two per pack.

The search for the best shaky head is over! The Warlock Head is made for finesse fishing and is completely unique. The custom Gamakatsu 3/0 hook wi...

The Eye Roll Jig Heads are realistic and functional for getting the most rolling and swinging action out of your soft plastic minnow or swim bait. ...

The Freedom Flyers are the new minnow to roll bass into the boat. The unique soft plastic design of the Freedom Flyer creates rolling and darting a...

One time opportunity at the Shredder Jr! Unfortunately, the mold is not going to work going forward but their is a limited run of this unique soft ...

Missile Baits has created the most versatile hand poured finesse straight worm and it is being made by Roboworm. At 6” long, the proportions of the...

Just right for Saltwater, Pike and Musky flies. Bleached tips and then dyed.

A lighter version of the TP610. Thin – yet strong wire. Big hook gap aids tracking and hook up percentage on bulky modern streamers, deer hair and...

A premium blend of 100% synthetic fibers, featuring a durable trilobal base paired with finely shredded Mylar. The trilobal fibers provide strength...

This premium dubbing combines the natural texture and movement of squirrel with a subtle touch of translucent fibers, creating a gentle sheen that ...

An absolute killer bait on our local trout streams!  Chunky Cheese and Bubblegum work excellent for trout on Pine Creek, and abroad.   The extreme ...

Berkley® PowerBait® Trout Dough has proven it catches fish season-after-season. Take your Dough Fishing experience to the next Level with the Moldi...