New Arrivals

The Z-Cranker is considered as the most effective medium diving micro crankbaits on the market. Reaching up to 5 feet in depth, this high quality h...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

A downsized version of the original, the Missile Baits Baby D Stroyer delivers versatile, fish-catching performance that will find a home in every ...

The Bomb Shot is a 4” bait that is based on the super popular D Bomb shape. The solid head makes for rigging options of nose hooking or Texas riggi...

The all-new material releases a super-charged scent field attracting fish in a way never before seen Great action on drop shot rig Length and supp...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is...

The all-new material releases a super-charged scent field attracting fish in a way never before seen Even looks like the proven old pork rinds Gre...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfec...

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates...

D Bomb is a bulky 4 ” creature bait with a unique ribbed body that displaces lots of water resulting in a straight fall. The tails sail when left c...