New Arrivals

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall ha...

Fishing structure is where big bass live—and where lures can disappear. The Strike King Denny Brauer Structure Jig was specifically engineered to r...

Built to keep you focused on the fish—not the weather—the Simms Challenger Men's Bib delivers dependable protection, comfort, and freedom of moveme...

When Mother Nature brings the mayhem, duck inside the waterproof, breathable Simms Challenger Jacket for the kind of on-the-water performance that ...

The go-to choice for high dexterity and low bulk warmth, these gloves offer the highest value versatility in the Simms glove lineup. High stretch...

Tippet rings create a strong connection between your leader and tippet, that don’t require you to cut back your leader every time you need to add a...

Change out your streamers without having to cut back your tippet or wire section every time. Unique design ensures these will not open when castin...

7.5’ tapered leader aids in smooth turnover of larger flies Abrasion-resistant leader material holds up to harsh conditions 15” section of tooth-r...

VMC ® RedLine Series® hooks were engineered for elite bass anglers when they need to turn up the heat from a “10” to an “11.” It starts with extra-...

From a childhood passion for building baits to a career spent customizing lures as a professional angler, Ott DeFoe’s OG Series was born in the saw...

Provides precision vertical jigging with a design that maintains a 90-degree presentation of live or imitation bait. Features VMC® exclusive super ...

Catch the BUZZZZZ! The VMC Tungsten Fly Jig is the perfect imitator of natural flies and aquatic insects. The small compact profile delivers result...

The Finesse Rugby Jig has an offset point and a recessed 90 degree eye on a wide gap hook. It has an attractive side-to-side and rolling action tha...

Conical ribs firmly anchor weight in place without damaging plastic. Insert weight into head or tail of plastic for desired action. Perfect for Nek...

Laser holographic blade and body finish creates “flash” with this torpedo designed to go deep. 30 degree deep depth blade runs 5 feet. The 30 degre...

The Squeaky Pete is one of the most versatile predator lures designed for trophy musky, pike, striped bass, and other hard-fighting game fish. Buil...

Big splash. Big action. Bigger strikes. The Dartwing is built to make predators commit. Make a splash. Trigger the strike. The Nomad Design Dartwin...

America’s favorite fishing rod just got even better. The Ugly Stik GX2 builds on the legendary strength and toughness of the original Ugly Stik whi...

The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically pr...

The new Mustad Heritage J60AP is a round bend barbed jig hook with a 60° eye to accommodate tungsten beads. This balance hook fitted with a bead, w...

The 1X short shank Mustad O'Shaughnessy Live Bait Hook features a reversed hook point that increases the hook hold. It permits the point to come in...