New Arrivals

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive des...

The original C.P. Swing is arguably one of the most productive spinners of all time! Available in 3 colors and 6 sizes for trout, bass, pickerel, a...

The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimmin...

The Lunkerhunt Prop Frog is an extremely efficient fish catcher. It has been designed to fish where other prop lures with exposed hooks cannot. Pad...

The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. E...

Our top selling soft plastic for catching crappies! A must have for any panfish box. • UNIQUE SPLIT TAIL STAYS OPEN: Body has very little action bu...

These high-quality, hand-tied jigs can be deadly for crappie, bass, panfish and trout.

BOOYAH Pond Magic spinnerbaits are specialized in color and blade combinations hand selected to match the forage base of smaller waters. Small in s...

Available in 6 inch (Li’l Ernie™) model, this lure is proven in both freshwater and saltwater applications. The Li’l Ernie™ dives 6 to 12 feet on t...

Easy to use top water lure Durable, cupped propeller tail Enhanced propeller surface area for maximum surface disturbance Swims straight at a vari...

Like all Yamamoto baits, the Kreature comes packed with salt, adding both flavor and weight. This big profile bait feature flailing arms and a ski...

The Gary Yamamoto Flappin' Hog is a compact creature/crayfish imitation that can be texas rigged, carolina rigged, or even used as a jig trailer. ...

The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become ...

Preferred, proven, and popular shape Great for jig trailers, spinner rigs, drop-shots, and other bottom bouncing rigs Split tail design provides s...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

It is also sure to be a fish catching machine. The small spinner blades create a tremendous vibration in the water giving the flashabou skirting li...

Sticking with the double blade design is also creates a tremendous vibration in the water giving the flashabou skirting lifelike action just like t...

The ultimate Micro Finesse soft swimbait. The Eurotackle B-Vibe is a paddle tail lure with ribbed body will provide an extremely natural swimming a...

FEATURES Ribbontail design swims naturally on the fall with twitches and short hops Soft but firm texture irresistible to fish Ideal for fishing a...

FEATURES Ribbontail design swims naturally on the fall with twitches and short hops Soft but firm texture irresistible to fish Ideal for fishing a...

The Z-Cranker is considered as the most effective medium diving micro crankbaits on the market. Reaching up to 5 feet in depth, this high quality h...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...