New Arrivals

The Dough Rider revolutionizes inline spinners by combining flash, vibration, and scent in one lethal package. Traditional spinners catch attention...

The Dough Rider revolutionizes inline spinners by combining flash, vibration, and scent in one lethal package. Traditional spinners catch attent...

*Simulation pictured.  Actual color may vary slightly.  Call or stop in for more details*   Crafted by avid Colorado anglers, the VAYA series...

Vibrant colors, durability and an added Fire Worm tail for action, Fire Tubes are a must have for trout, panfish, walleye and bass anglers. Size 1...

2.5 in  Durable, affordable, life-like The Fire Minnow is a non-scented bait that’s designed for twitching, jigging, ice fishing, dead drifting, dr...

Fire Neds are designed to make catching trout easier than ever with micro finesse techniques that will make even the most finnicky bite. Contains ...

Designed to be used with Fire Minnows, Fire Neds & Fire Bugs Ideal for multiple setups: twitching, jigging, cast & retrieve. Can be used f...

.75” Multi Species Bait The Fire Waxie is a non-scented bait that is made to imitate real bug larvae. Durable, affordable with life-like action. Th...

1.75” Multi Species Bait The Fire Hellgrammite is a non-scented bait that is made to imitate real bugs. Durable, affordable with life-like action. ...

1.25” Multi Species Bait The Fire Nymph is a non-scented bait that is made to imitate real bugs. Durable, affordable with life-like action. They ar...

The Fire Craw is a non-scented bait that is made to imitate juvenile crawfish. Durable, affordable with life-like action. They are designed to be u...

Micro Fire Jig Heads are designed to be used with Fire Minnows and Fire Bugs. Can also be used drifting Fire Bait, Fire Balls, and salmon eggs unde...

Not all trout floats are created equal. To minimize spooking wary trout, Fire Floats are two-toned: colorful on the top so you can see it clearly a...

Not all trout floats are created equal. To minimize spooking wary trout, Fire Floats are two-toned: colorful on the top so you can see it clearly a...

Pautzke’s Fire Mallows are specially treated and scented to attract trout. They are easy to use and can be fished alone or in combination with othe...

It’s a proven principle in finesse fishing: for the most pressured bass, less is more. The 1.7" Micro Snack Craw is the ultimate embodiment of that...

The perfect micro tube requires a purpose-built jig head. The Micro Mini Tube Head is the definitive solution, engineered to optimize your ultra-fi...

When bass are keyed in on tiny forage and ignoring larger baits, the 2-inch Micro Juvy Craw becomes your MVP. This lure delivers a hyper-realistic,...

The Keitech Super Round tungsten jig heads are the finest lead-free jig heads currently available on the market. Their compact size-to-weight ratio...