Hard Baits

Combining a hand-painted, holographic soft plastic minnow body with a downsized version of Z-Man's exclusive ChatterBait® creates a unique lure tha...

Bring Your Jig to Life with Ike’s Full Skirts The full-sized skirts from Ike’s Missile Jigs are now available separately, giving anglers the freedo...

The excitement of a topwater bite is simply unrivaled. The Bill Lewis Zig-Zag has added a little more fun into the mix. Designed to be tied on in f...

The SteelShad® Mini  1/4 oz. blade bait in Gold is 1 3/4 inches long, made from durable stainless steel with a molded lead weight, and feature two ...

The Bucca Brand 5" Bull Wake, designed by Mike Bucca, is a jointed wake bait that delivers on realism. It features a hyper-realistic, flexible tail...

The Yo-Zuri Pro Series Glide Bait is a Japanese designed "chopping style" single jointed glide bait. Designed in conjunction with our top US BASS a...

The JAMAICA BOA Jr. SUPER METAL is the second-generation BOA, a tournament-spec heavy-duty buzzbait designed to incite raging strikes in the surfac...

Jewelry quality two-tone coloration combined with an embossed half-scale pattern creates a highly reflective flash, attracting all types of game fi...

Emulating Strike King's Red Eyed Shad, the Bitsy Shad is built to resemble the famous shape and action of the original in a smaller package. Th...

Featuring key upgrades for tournament competition, the Strike King 6XD Elite Crankbaits deliver the same legendary 6XD performance that makes them ...

Masterfully charging into territories other crankbaits fail to reach, Strike King’s 5XD Elite Crankbait dives deeper and moves faster to accomplish...

Introducing the Spin'n Image, a rotating tail topwater lure with a finesse buzzing action that drives bass insane. This unique topwater lure was mo...

Honed and refined over two years, the S-CRANK square bill concept features a patented design that generates a hard-hitting wobble action along with...

Offering a full-size profile and an extra stout hook to accommodate big fish and heavy gear, the Missile Jigs Ike’s Flip Out Jig is the bigger brot...

Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Mag...

Weight: 2/5 oz. Length: 2 1/4″ x 7/8″ The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all ti...

The Bucca Baby Bull Gill is the newest collaboration between the two brands, a carefully crafted swimbait ready to make waves. The slow sinking, 3....

The low center of balance causes the lure to wobble and vibrate whenever the retrieving motion is stopped. The POINTER will suspend 4 -5 feet deep ...

The Rebel Crickhopper is a big bite for summer and fall bass, trout and other gamefish. The most realistic grasshopper crankbait you can find, the ...

Weight: 3 1/4 oz. Length: 5 1/2″ x 2 1/2″ The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of al...

From the erratic action and chip-resistant finishes to the 3D "look alive" eyes--no detail has been spared in developing and delivering a lineup of...

The KVD Mega Dawg was designed to do all that. It’s a premium KVD approved lure and is the BIG Dawg in the KVD Sexy Dawg family by Strike King®. It...