Hard Baits

Instant storytelling erupts every time anglers get near this massive replica of America's favorite lure. Makes a natural centerpiece in a woodsy ba...

Finesse seems to be in everyone’s fishing vocabulary these days, and for good reason. Omerta Tackle Co. likes to do things just a little differentl...

The Mongrel from Frog Factory is going places no walking bait has ever gone. A hybrid bait, the Mongrel is a cross between a traditional walk...

LEVEL SWIMMER is a heavy sinking prop bait that enables anglers to target farther areas and deeper ranges. It is a finesse bait that attracts fish ...

A jointed minnow that is effective against selective bass that stick to baitfish. However, it is not designed to focus only on special situations a...

Delivering a wide wobble action in a bite-sized, 1.5 profile, Strike King's new Gravel Dawg grinds through rock, wood, and grass better than any m...

Designed by Kevin Vandam to have a slender modified flat side for erratic thumping action with a body size similar to the KVD 1.5 squarebill. A gre...

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to work, far casting, premium “walk-the-dog” topwater lure with great action....

The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Upsized bi...

The SteelShad fishing lure was designed and perfected by Anglers and Guides whom are on the water every day. The Original SteelShad® 3/8 oz. blade ...

For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The...

Young-of-the-year Trout are popular forages to many game fish in small lakes, reservoirs, streams or rivers. The LIVETARGET Trout was designed for ...

The Daiwa DRDR.MINNOW FLOATING is a Floating Version of a classic hardbait with a long reputation for taking all manner of gamefish especially trou...

Dressed Aglias (Ultra Lites and Wooly Worms) in size #00 or #0 are perfect for panfish (bluegills or sunfish) and small stream trout. They are very...

The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap. The Elite structure consists of premium balsa wood, a...

Striking the optimal balance of spitting, chugging, and walking, the Bitsy Splash emulates all of the same topwater actions as the KVD Splash in a ...

The Bomber Fat Free Shad Jr. Crankbait delivers a tight wiggling action and sweeping dive plane, which gets it to running depth very quickly to max...

Tandem willow blades produce a high level of flash along with the thump of a Colorado kicker blade to entice bites, add in a 24K gold frame and the...

Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influen...

#5 Aglias are ideal for large rainbow trout and steelhead, as well as coho (silver) and chinook (king) salmon. Northern pike and giant tackle busti...

Weight: 1/4 oz. Length: 1 3/4″ x 3/4″ The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all ti...

Rebel redefines ultralight lures with the microCritters Series of baits. Available in three colors, which includes chrome and trout styles mimickin...

The Series 4 is great for medium depth, heavy cover applications and dirty water.