Hard Baits

For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The ...

Bitsy Glide — Big Action in a Compact Profile When predators are keyed in on smaller forage, downsizing your presentation can make all the differen...

When the bite gets tough—cold fronts roll in or fishing pressure peaks—hardcore swimbait anglers need a reliable option that still draws big strike...

Bring Your Jig to Life with Ike’s Mini Skirts The fine-cut skirts from the Ike’s Mini Series are now available on their own, giving anglers the fre...

Because of its aerodynamic design, it's the master distance caster, and catches fish from pan-sized trout to bragging-sized stripers - in fresh and...

The bright and dramatic colors of this series have made them an all-time favorite of Panther Martin fisherman. The black blade and body with yellow...

The Oneten SR is a shallow model of the Vision Oneten series, which is recognized worldwide as the "KING OF JERKBAITS".The Oneten SR has a maximum ...

DESCRIPTION Designed by ChatterBait pro and tournament champion Bryan Thrift, the Big Blade ChatterBait announces its presence with authority. A ...

Designed by FLW Tour Pro James Watson. The Worldwide spoon is perfect for open water casting, vertical fishing, ledge pumping, and spoon jacking in...

Laser holographic blade and body finish creates “flash” with this torpedo designed to go deep. 30 degree deep depth blade runs 5 feet. The 30 degre...

Designed to offer big action in a small bait. Size 3 body dives to 8' and delivers an enticing wobbling and rolling action. Buoyant body easily bac...

Mepps Aglias in sizes #3 and #4 are preferred by largemouth bass fishermen. In fact, the #3 dressed Mepps Aglia was rated the best all around lure ...

These little spinners are ideal for ultra lite spinning tackle or your favorite fly rod. Silver & gold Aglias are perfect for taking panfish or...

Dressed Aglias in size #1 and #2 are perfect for larger stream trout and large bluegills, sunfish and crappies.

This little wiggler has jewelry quality two-tone coloration combined with an engraved half-scale pattern that creates a highly reflective flash, at...

Premium hand tied marabou jigs that work great for a variety of gamefish. Available in all of the best colors and plenty of marabou gives these ji...

The Megabass SV-3 distills thirty-three years of spinnerbait design to end the debate once and for all. Crafted for victory in the toughest f...

The Megabass Giant Dog-X’s realistic profile is paired with a unique sharp side-to-side, roll-walking action that will draw vicious strikes in the ...

The Frog Popper is making waves, literally. Spitting and popping across the surface, the sound and surface commotion calls fish in from a distance....

Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its pre...

For a more tactical presentation, the Bio Gill Pro Glide Bait delivers a slow-sinking, side-to-side S-pattern action that shines in open water situ...

The Original Ribbit one of the best all time lures for catching big bass on top. It combines the action of a topwater with a weedless design for th...

Their 3-inch buzzbait was designed for smaller species like trout, crappie, perch, and other panfish. It's natural action draws fish to the surface...