Hard Baits

Perfect for shallow water, power fishing. The squarebill design and unique hunting action will constantly wander with erratic movement while still ...

Mepps plain treble or single hook Aglias in size #00 or #0 are perfect for panfish (bluegills or sunfish) and small stream trout. They are very lig...

Sometimes dynamite comes in small packages, and that has never been more true than with the Missile Jigs Ike's Mini Flipping Jig. The brainchild of...

Designed by our National Pro-Staff, the Red Eye Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free f...

Thanks to this snag-less spinnerbait design, you can now fish near structures like logs, rocks, and stick-ups more easily than ever. Specifically m...

The tail-weighted, fast sinking GH46 Humpback Trout Minnow is built to dominate tough, technical streams and fast current. Despite its d...

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure, featuring legendary controlled slow-sinking me...

Size #2 Aglias are also excellent for smallmouth bass and walleye.

Classic Rapala wounded-minnow action, durable plastic body construction and loud rattles make the Harvest Shad ideal for targeting your favorite ga...

The Alloy Blade from SteelShad is a redesigned version of the original SteelShad, with new modern colors in a modern aesthetic. The best part? It c...

Specifically designed for Trout fishing in fast moving water, the Caperlan MNW Fast Sinking is a 2" flat sided jerkbait weight 3/16oz (5g) that wil...

he Blue Fox Super Vibrax Tri-Pack Spinner Kit gives you 3 proven Super Vibrax Spinners in pro-selected colors, at a great price, to help you hook u...

Features: Blue Fox Super Duper Lure Kit consists of 3 u-shaped, swimming spoon lures that work well for casting or trolling. U-shaped design catch...

The SPRO KGB Chad Shad 180 Glide Bait offers anglers the power and versatility to target trophy-class bass with extreme efficiency and precision. A...

Its single prop spins and spits water. The Baby Torpedo can be worked slowly with twitches and pauses, or reeled constantly at a medium retrieve ...

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving c...

The Thomas Eel Wiggler is one deadly little lure! Crafted to grab attention and trigger strikes, its jewelry-quality plated and vibrant painted fin...

The Hog Father Jr., built in partnership with Tater Hog Custom Lures to replicate the Original Hog Father design, sets a new standard for big swimb...

The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for in...

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to work, far casting, premium “walk-the-dog” topwater lure with great action....

Two years of testing, tunning, and development have produced the best performing glide bait in its category. Its fine tuned action will quickly mak...