Hard Baits

No break-in period needed: The Riveter's custom serrated rivet and anodized blade create a loud and consistent squeak, straight out of the packa...

Only the original Pop-R has the faith of America's top water angler - Zell Rowland. Once referred to as 'The Secret Bait of the Pros,' now everyon...

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action....

The dressed Black Fury is one of the great all-time Mepps spinners for catching everything from trophy largemouth bass, smallmouth bass, northern p...

Easy to use top water lure Durable, cupped propeller tail Enhanced propeller surface area for maximum surface disturbance Swims straight at a vari...

Strike King’s new Compact Tungsten Casting Jig is built with a premium tungsten jig head that is 40% more dense than lead for greater castability,...

Weight: 1/8 oz. Length: 1 1/8″ x 1/2″ The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all ti...

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster, changing the deep diving ...

Strike King's Bitsy Jerkbait maintains the same ratio of roll, wiggle, and flash as the original KVD Jerkbaits, but was crafted to excel in small p...

The legend is now bite-sized. The Vision OneTen+1 Jr. Jerkbait brings snack-sized, irresistible darting action to new depths. Tuned to match the su...

Megabass Vision OneTen+1 is a mid-range jerkbait designed to increase the depth of the original Vision OneTen by up to 3ft. The Vision OneTen+1’s b...

Size #4 and # 5 Aglias are ideal for large rainbow trout and steelhead, as well as coho (silver) and chinook (king) salmon.

The Strike King Clickin’ Chickin redefines what anglers can expect from a plopper-style bait, delivering innovation like no other lure on the marke...

The Strike King Rattling Thunder Cricket is the ultimate upgrade to your fishing arsenal, combining the proven performance of the original Thunder ...

Offering a smaller profile and the same winning action, the Jackall Pompadour Jr. provides a one-of-a-kind topwater presentation that fish won't be...

The Slimline 55 Redfin is a trout and smallmouth killer. Hand Painted in Pennsylvania! - 2.5” Length - 1'-3' - Sinking

DESCRIPTION A skirted, Midwest finesse-style mushroom jighead that's known to entice strikes in tough conditions, the ShroomZ Micro Finesse Jig's...

The ultra-light Rebel Wee-Crawfish is one of the most popular fishing lures in the world. Its small life-like profile entices bass, trout and panfish.

The Thomas COLORADO minnow, a wobbler type spoon, is a baitfish imitator second to none! Its jewelry quality two-tone coloration and engraved half...

The flat-sided crankbait is back, and its moving with a Tennessee swagger. Strike King Lure Company is pleased to work with industry pro and season...