Hard Baits

BFS fishing is all the rage – and so is the Trick Shad. Bucca Brand has combined the best of the 2 worlds to create the 2.5" BFS Trick Shad. Featur...

New for 2024, McDowell's Crappie Crank is a bite-sized shad shaped bait perfect for crappies, perch, and more! Hand painted in 19 fish-catching col...

Iron Decoy spoons are constructed from the finest materials in the industry. The high-quality solid brass spoons have a jewelry quality finish. The...

Thomas Fighting Fish Spoons feature a unique bend and embossed scale pattern to create an action and flash highly irresistible to all types of game...

The Breakaway Hook System: Stop Losing Fish at the Boat Standard spybaits carry two belly-mounted treble hooks and nothing else. That configuration...

The D2 Jigs 3 pc. pack is availble in three sizes 1/8oz, 1/16oz., and 1/32oz. Trout Magnet is excited to team up with D2 Jigs to bring you Dudley's...

It's no secret that big bass love hiding in the thick stuff. Wherever there's milfoil mats, lily pads, or brush piles, you know there's fish. Lik...

The tight minnow action of the balsa wood body combined with the enticing flash of an inline spinner makes this a very effective combination. B...

The vision OneTen jr. Packs the tournament-winning characteristics of the immensely successful vision OneTen jerkbait into a 98mm (3.85in) frame, g...

Mike Bucca's Baby Bullshad is a fresh, downsized ABS plastic version of Mike's legendary resin poured bait. All the fish-catching characteristics o...

The Arbogast Jitterbug is the most respected topwater lure for night fishing, but it also produces explosive strikes throughout the day. The Jitter...

The Strike King Lil' Mr. Money Spinnerbait delivers a scaled-down presentation perfect for tough fishing conditions and matching the hatch with sma...

The Strike King Premier Plus features the exclusive Z-Man perfect skirt. The perfect skirt blooms wide and even, and the exclusive Magic Tail also ...

Designed for compact power and precision in both icy conditions and open water, the Eurotackle I-Burner Spinnerbait is a finely balanced micro blad...

The Black Fury with a plain treble hook is one of the great all-time Mepps spinners. The special Black Fury blade spins closer to the body than the...

Aglias in size #1 and #2 are perfect for larger stream trout and large bluegills, sunfish and crappies. These sizes are ideal for teaching youngst...

The Bubbler Blade from Buckeye Lures is a topwater spinnerbait that always keeps it moving. Designed to be reeled through laydowns and emergent gra...

The Baby Jack packs Jack Hammer performance into a downsized design. Co-developed by Brett Hite and Morizo Shimizu, it features a compact ChatterBl...

Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while s...

Are you looking for an awesome finesse football jig?  Look no further, Omerta now offers a finesse football NED jig. Perfect for throwing at isolat...

The Mid Finesse Lil Sneaky Jig is the heavier cousin of the Lil Sneaky Jig, but also has a compact, finesse profile equipped with a powerful hook. ...

Size #2 Aglias are also excellent for smallmouth bass and walleye. These sizes are ideal for teaching youngsters the basics of spinner fishing, as ...