Hard Baits

Yo-Zuri's 3DR-X Popper features internationally patented 3D internal prism scale finishes that sends off light in all directions. This is a compact...

The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist. Calf...

The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individua...

The Classic Vibrax® gets a tasty candyback! Colored bell is accented with metallic flecks. Blade is tipped in matching color, while blade back is ...

Bassmaster magazine named the Comet Mino one of the 10 best bass lures of all time. All Comet Minos are carefully airbrushed to ensure realism. Th...

In the world of trout fishing, if there ever was an "America's Lure" it may very well be the Super Duper. Its unconventional "U" shaped design catc...

These high-quality, hand-tied jigs can be deadly for crappie, bass, panfish and trout.

The Thomas Double Spinn is a unique twin-bladed, in-line spinner that is deadly on trout, and many other types of game fish and panfish. It is qua...

First issued a U.S. patent in 1946, the Buoyant is an erratic-action wobbler that imitates the darting motion of a frantic, fleeing baitfish. This...

Once the closely-guarded secret of the pros, the Vision OneTen jerkbait quickly became a staple among professional and amateur anglers alike, setti...

BOOYAH's creative Pond Magic series offers the most featured 1/8 oz. buzzbait on the market - Pond Magic Buzz. With matching color blades and exclu...

Joe's Flies, since 1961, has been a frontrunner in changing the way you fish.

Unique 3-blade, diamond-pattern prop produces entrancing sound and flash and enables slow retrieves so fish have no choice but to give in to tempta...

For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The ...

Here is a fishing lure so revolutionary it allows spinner fishermen to "match the hatch." From its fluttering, veined, lifelike wing to its expertl...

Painted in Wellsboro, PA, the R&P Dace offers a lifelike color scheme and a great action.  At 2.25" it is the tasty treat for any hungry fish. ...

Similar to the popular HD Trout, this smaller size was built for smaller applications like creeks and shallow fishing areas. This crankbait is grea...

The Eurotackle Z-Spender is a unique bait in the micro jerkbait category. We made our 2" Z-Spender 1/8oz and perfectly SUSPENDING which makes it th...

The ultralight Rebel Teeny Wee-Crawfish is one of the most popular fishing lures in the world – a standby for all anglers who walk stream banks or ...

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a sm...

The 2" plopper-style topwater bait catches them from both the bank and the boat, attracting bites from far away with its propeller tail. Its small...

The Strike King Bitsy Clickin’ Chickin redefines what anglers can expect from a plopper-style bait, delivering innovation like no other lure on the...