Hard Baits

The Tomahawk Minnow got its name as being the weapon of choice, against big trout!  With its small but mighty profile, perfect fall rate in the cur...

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates...

As fishing evolves over time, we are always in search of the next best lure to catch the next big fish. McDowell's Custom Baits are no exception. ...

Our best selling topwater bait now available in a smaller size. This is the perfect size for bass busting schools of small shad or baby bluegills i...

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise dis...

The Trout Magnet Spin™ adds a very small inline spinner to the already deadly Trout Magnet® lure. Here are some of it's features: — Inline s...

It’s easy to skip a jig when the water’s glass calm and you have all the time in the world, but how often does that happen? Add a little chop to t...

Joe's Flies, since 1961, has been a frontrunner in changing the way you fish.

•DEADLY BAIT FOR ALL SPECIES: Designed just for trout but other species like them too •JERK BAIT ACTION: Long slender design is perfect for stop an...

Engineered to deliver perfect balance and lifelike movement in a compact presentation, the Eurotackle I-Spinner Inline Spinner features a premium s...

BOOYAH Pond Magic spinnerbaits are specialized in color and blade combinations hand selected to match the forage base of smaller waters. Small in s...

Because of its aerodynamic design, it’s the master distance caster, and catches fish from pan-sized trout to bragging-sized stripers – in fresh a...

The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accura...

For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The...

Omerta Custom Tackle Co. Series II Football jig is designed to be a finesse jig for Smallmouth. The hook is the perfect size to accommodate smaller...

The J-Spec is the Ultimate 3inch multi-species jerkbait. Professionally designed with an action and feel that has been tested and proven time and t...

Designed by Mike Bucca, the Lil Baby Bull Shad delivers proven swimbait action in a compact 2.5" profile. Built with durable ABS construction, it o...

Bladed swim jigs belong in every bass angler's arsenal! The Thunder Cricket was designed by Kevin VanDam, Greg Hackney, and Andy Montgomery and has...

Compact, tournament quality bladed jig ideal for situations that call for a smaller profile and more subtle vibration Patented ChatterBait® direct...

The Classic Vibrax® gets a tasty candyback! Colored bell is accented with metallic flecks. Blade is tipped in matching color, while blade back is ...

There is something special about swimbait fishing. The problem, however, is that everything just seems to be so big. What about a swimbait for ever...

Because of its aerodynamic design, it's the master distance caster, and catches fish from pan-sized trout to bragging-sized stripers - in fresh and...

The Tungsten Spinner features new age premium materials on a classic bait. Featuring an eco-friendly Tungsten weight that is 70% more dense than le...