Hard Baits

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard ...

Shimano's BOOST CONCEPT technology triumphs in the depths with the introduction of World Crank 73F FLASH BOOST, a mid-depth crankbait designed with...

Weight: 3/4 oz. Length: 2 7/8″ x 1 3/16″ The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all...

Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the liveliest, yet toughest balsa core baits ever. Balsa on the inside, ...

Truly one-of-a-kind pieces, they're the liveliest, yet toughest balsa based baits ever. What make the BX™ Series so versatile is the fact that we ...

From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series™ is born of the sawdust from Ot...

Weight: 1 oz. Length: 3 5/8″ x 1 1/4″ The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all ti...

his spinnerbait features two willow leaf blades, which provides the most flash, allows a faster retrieve, and is great in clearer and deeper waters...

DESCRIPTION This downsized ChatterBait finesse model packs the same action and vibration as the Original ChatterBait. Featuring a smaller blade t...

The short arm design increases vibration and puts the flashing blade right over the hook so fish strike at the right place. Built-in rattle and Spi...

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster, changing the deep diving ...

Newly designed sound chamber emits a unique clacking sound and can be "waked" on top at higher speeds than other wake baits. Unique clacking soun...

The Savage Gear 3D Shine Glide is a slow-sinking glide bait. These baits have been deadly on a multitude of game fish from largemouth bass to musky...

These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary...

Super sharp VMC® black nickel hooks. Hand-tuned and tank-tested ensures perfect swimming action right out of the box. Unmatchable action for attrac...

Constructed of premium Balsa wood, the Super Shad Rap® is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original ...

Weight 3/5oz Size: 6 1/2 inches