Hard Baits

We’ve been a family-run company for 30 years, listening to our customers’ needs the entire time. Yep, we still pick up the phone when you call. And...

Kit includes the following colors:• Emerald Shiner• Perch• Yellow Perch Constructed of heavy duty brass and made to flutter.

Mepps Aglias in sizes #3 and #4 are preferred by largemouth bass fishermen. In fact, the #3 dressed Mepps Aglia was rated the best all around lure ...

The dressed Black Fury is one of the great all-time Mepps spinners for catching everything from trophy largemouth bass, smallmouth bass, northern p...

The realistic colors of the Nature series all dressed up to mimic flies, crickets, and other terrestrial prey.

Beveled edges and tapered design offer an enticing fluttering action Holographic eyes UV Bright Finish reflects more light energy, strengthening t...

The Bill Lewis Big Gizz Hard Bait replicates a 6-inch gizzard shad with a lifelike profile and fiber tail, making it a go-to option for anglers tar...

Topwater Chaos – Built for Big Strikes!Turn follows into explosive surface hits with this game-changing topwater lure, crafted using 3D scans of a ...

The Unit 24 isn’t just another crankbait—it’s a bold new weapon for unlocking the strike zone in the deepest parts of the lake. Built with a massiv...

Poised below the specialized blade, the Jackall Dera Buzz Buzzbait boasts a custom-designed head with holographic eyes that is meticulously molded ...

Designed by Mike Bucca, this realistic Baby Bull Rat is ready to swim across the waters surface to entice topwater explosions. With the lifelike te...

The Rebel Hellgrammite ultralight crankbait is a sinking lure with a bottom-searching action, perfect buggy profile and accurate, natural paint sch...

Inspired by the story of Bessie, or the Lake Erie Monster, this bait is designed to help you take on the rigors of Muskie fishing and seek your mon...

When the Hatchet Spoon hits the water its intense rapid start & fluttering energy delivers maximum action and vibration grabbing the attention ...

The do-everything topwater lure Spits, darts and chugs like fleeing baitfish Weighted tail for long casts Loud rattle Teaser tail hook

A proven fish-catcher when targeting pressured shallow water bass, the Strike King KVD Elite 1.5 Squarebill Crankbait has undergone an Elite Series...

Shimano designed the ARMAJOINT 190SF to solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage Sh...

FEATURES 3 Pack Kit Available in shad-based and craw-based forage matching colorways Classic flat side profile mimics a variety of species and cr...

ATTENTION: Molded with 97% Tungsten. ​Designed to be the ulimate compact flipping and pitching jig, the Tungsten Lil' Magnum has arrived. Thanks to...

The Headbanger Shad 6”or 9" works well with just a simple straight retrieve, but excels when used with pauses and twitches. Available in three diff...

The Heddon Crazy Crawler® is a wild acting topwater lure that literally crawls across the surface, creating a trail of splashes as it goes. Their p...

TYPE FLOATING LENGTH 2-1/2" WEIGHT 1/4OZ HOOK #6 Introduced in 1996, the Megabass Pop-X breathed new life into the old-style po...

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits t...