Hard Baits

If there is a "king" of pre-spawn crankbaits, the 6A deserves a crown! This little jewel features a unique rounded bill that plows through rock and...

The Bomber Model 5A is the most unique design in the Model A line due to its small stature and ability to catch big bass. The 5A dives 4-6 feet dee...

Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the liveliest, yet toughest balsa core baits ever. Balsa on the inside, ...

Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Large internal rattles create a rhythmic side-to-side motion-and-sound combination t...

Weight: 3 /16 oz. Length: 1 3/8″ x 5/8″ The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all ...

This standard model buzzbait is one of the best on the market!

The VISION ONETEN+2 Jr. brings bite-sized jerkbait appeal to new depths, matching the tournament-winning 9-10ft range of the full-sized ONETE...

There is a premium VorteX spinner for every fish and every Angler. Each spinner is made at the Brecks factory in Sherbrooke, Quebec, Canada, and th...

Strike King's Bitsy Spinner is a new spin on a tried-and-true classic bait. The ultra-soft hackle feather tail used on the Bitsy Spinner maintains ...

Provides precision vertical jigging with a design that maintains a 90-degree presentation of live or imitation bait. Features VMC® exclusive super ...

Catch the BUZZZZZ! The VMC Tungsten Fly Jig is the perfect imitator of natural flies and aquatic insects. The small compact profile delivers result...

The Custom Jigs & Spins Püki Ice Jig gives panfish and trout anglers a compact vertical tungsten option that shows up bright on forward-facing ...

The Tungsten Mighty Maggot is a compact, ultra-dense jig built for precision strikes on crappies, perch, bluegills, and trout. Its vertical profile...

The Hammer Fly pairs “buggy” glow eyes with a natural fly-style body, making it an excellent choice for both ice fishing and open water action. Siz...

The Finesse Plastic legs attract and the gold hook has a long shank that allows easy hooking of big, juicy waxies or several maggots without compro...

The Rubber legs gives the Strider Fly a very natural action in the water and can resist Panfish short strikes. While this lure can excel while ice ...

Multi-Colored “Confetti Dots” Glow Brightly Multi-Colored Glow/UV Bodies (except Black) 99.7% Pure Tungsten – Environmentally Friendly 60 Degree F...

With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish...

These baits are the real deal! The Freedom Tackle FT Tailspin by American Baitworks is a versatile bait perfect for targeting bass or walleye. FT T...

Available in 3mm, 4mm, 5mm and 6mm sizes.

The Demon™ is like an institution among ice fishermen. In fact, some anglers never use another jig style… instead, they keep a variety of sizes and...

Kenders Tungsten Enables You To: Feel lighter bites Get down to fish quickly Use a smaller profile Get better action