Hard Baits

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott...

The X-Rap® Deep rockets towards the bottom with all positive characteristics that has made the X-Rap® legendary; prominent scales and lateral line ...

The World Minnow 115SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The World Mi...

Like fishing shallow? The KVD 1.5 shallow running squarebill is the bait for you. This bait is designed to bounce off of rocks in extremely shallow...

One of the biggest obstacles to fishing structure is hang-ups. The design of Strike King®'s Denny Brauer Structure Jig aims at reducing hang-ups an...

Premium Hi Carbon Steel chemically sharpened Needle Point hook and bucktail with tinsel fibers enhance visual attraction. 3D Holographic eyes. Th...

V-hull body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod, ending with a soft, long glide on sla...

Expertly designed, shaped, and painted by renowned world-champion wood carver and artist Andrew Gardner, the Synch Fishing Artisan Glide Bait is a ...

Meticulously handcrafted with vibrant finishes and impeccable attention to detail, the Synch Fishing Artisan Gill Swimbait is designed with a premi...

Producing the same heart-pounding, strike-provoking action as the original Ribbit Frog, Stanley Jigs Ribbit Hot Feet Frogs use the added appeal of ...

Fishing structure is where big bass live—and where lures can disappear. The Strike King Denny Brauer Structure Jig was specifically engineered to r...

Too much of a good thing doesn’t exist. The Bill Lewis Knockin’ Hammer Trap is an addition to the popular Hammer Trap line. The big difference is t...

LENGTH: 1.77 inches WEIGHT: 1.7G (Float) 2.9G (Fast Sink) TYPE: FLOATING/ FAST SINK HOOK: #12 Buddha A downsized morsel of the ...

At a mere 1/8 oz. the Ultra Light Shad is the smallest, headstrong shad bait Rapala® makes. Small in size, but not in features, like a precision in...

The HMKL’s first design was based on the universal profile of minnows but Daiwa tackle designer Kazuma Izumi has taken it much further choosin...

The Black Fury with a plain treble hook is one of the great all-time Mepps spinners. The special Black Fury blade spins closer to the body than the...

The Berkley Screamin' Choppo builds on the legendary action of the original Choppo, but with an enhanced, louder sound profile designed to t...

Topwater Chaos – Built for Big Strikes!Turn follows into explosive surface hits with this game-changing topwater lure, crafted using 3D scans of a ...

The Provoke series of jerkbaits, meticulously crafted by our top professionals, now includes two versatile sizes: the Provoke 106DD and the new Pro...

Poised below the specialized blade, the Jackall Dera Buzz Buzzbait boasts a custom-designed head with holographic eyes that is meticulously molded ...

Taking the proven fish-catching performance of the 3XD Crankbaits and giving them an elite makeover, the Strike King 3XD Elite Crankbaits offer key...

An original, 'self-walking' topwater lure, Z-Man's 5-inch HellraiZer™ slashes, sputters and carves the surface unlike anything you've seen before. ...

Designed by FLW Tour pro and certified Fisheries Biologist, Michael Murphy, the Ima Glide Fluke Glide Bait blends the action of a soft plastic jerk...

The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system f...