Hard Baits

Front bill design is ideal for “bouncing” off hard cover, deflecting off rock and wood, and eliciting strong reaction strikes Shallow diving crank...

The X-Rap® Deep rockets towards the bottom with all positive characteristics that has made the X-Rap® legendary; prominent scales and lateral line ...

Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Large internal rattles create a rhythmic side-to-side motion-and-sound combination t...

Weight: 3 /16 oz. Length: 1 3/8″ x 5/8″ The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all ...

This standard model buzzbait is one of the best on the market!

Premium Hi Carbon Steel chemically sharpened Needle Point hook and bucktail with tinsel fibers enhance visual attraction. 3D Holographic eyes. Th...

V-hull body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod, ending with a soft, long glide on sla...

The VISION ONETEN+2 Jr. brings bite-sized jerkbait appeal to new depths, matching the tournament-winning 9-10ft range of the full-sized ONETE...

The Custom Jigs & Spins Püki Ice Jig gives panfish and trout anglers a compact vertical tungsten option that shows up bright on forward-facing ...

The Tungsten Mighty Maggot is a compact, ultra-dense jig built for precision strikes on crappies, perch, bluegills, and trout. Its vertical profile...

The Hammer Fly pairs “buggy” glow eyes with a natural fly-style body, making it an excellent choice for both ice fishing and open water action. Siz...

The Finesse Plastic legs attract and the gold hook has a long shank that allows easy hooking of big, juicy waxies or several maggots without compro...

The Rubber legs gives the Strider Fly a very natural action in the water and can resist Panfish short strikes. While this lure can excel while ice ...

Multi-Colored “Confetti Dots” Glow Brightly Multi-Colored Glow/UV Bodies (except Black) 99.7% Pure Tungsten – Environmentally Friendly 60 Degree F...

With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish...

These baits are the real deal! The Freedom Tackle FT Tailspin by American Baitworks is a versatile bait perfect for targeting bass or walleye. FT T...

Available in 3mm, 4mm, 5mm and 6mm sizes.

The Demon™ is like an institution among ice fishermen. In fact, some anglers never use another jig style… instead, they keep a variety of sizes and...

Kenders Tungsten Enables You To: Feel lighter bites Get down to fish quickly Use a smaller profile Get better action

Glazba™ (pron. “glahz-bah”) has a ton of attitude in its tiny tungsten body! Its diamond nose picks up light refractions and brightens the day for...

The SteelShad® Mini  1/4 oz. blade bait in Gold is 1 3/4 inches long, made from durable stainless steel with a molded lead weight, and feature two ...

Perfect wherever single hooks are needed! Virtually snagless, these lightweight single-hook Mepps are ideal for both the trout and panfish enthusia...