Hard Baits

A small surface bait with ultimate long casting ability & walking action. Predators can’t resist the outstanding surface action emitted by the ...

Featuring a stainless centering pin, the TRD SpinZ can be easily inserted into the 10X Tough ElaZtech material and locks securely in place thanks ...

A valuable combination of refined energy, unpredictable action and visual stealth, the new Z-Man JackHammer StealthBlade adds an exciting new chapt...

Do as Denny Brauer does when he needs to generate some action quickly and tie on a Premier™ Pro-Model® Jig from Strike King®.

3D Scanned details will fool even the most vary predator fish and ensure you brutal attacks. Hard ultra-strong ABS body, Nylon Mesh joint with soft...

Born during the founding era of Megabass, the DOG-X series has built countless legends. Now, the “Great Mother” of the DOG-X series has arrived: a ...

Featuring Jackall's Magnetic Center of Gravity system, the unique Pompadour topwater lure draws explosive surface strikes from largemouth bass—espe...

Make Big Fish Look Twice with the River2Sea S-Waver Designed to mimic the natural movement of fleeing prey, the River2Sea S-Waver delivers a seduct...

Big splash. Big action. Bigger strikes. The Dartwing is built to make predators commit. Make a splash. Trigger the strike. The Nomad Design Dartwin...

Bass are wired to think, “If one’s good, three’s better”—and that’s exactly the idea behind the new SPRO KGB K-Rig. Designed with three KGB Swimbai...

The GH51 Humpback is an ideal size to explore new streams where trout of all sizes roam. Its fast-sink tuning and tail weighting power smooth cast...

The body shape of the GH50 Flatside Minnow delivers a tight, ultra high-pitch action regardless of retrieve speed or current. The Minnow profile’s...

The Flutter Shad mimics a Shad fluttering in distress. The Inner-Core produces a vibrant flash, the feather hook creates drag and holds the hook in...

Big fish eat little fish and when you need super realistic patterns to temp the wariest trout, these custom TK Tackle baits are hard to beat. Excl...

An ideal lure for cranking in heavy cover or targeting fish actively feeding on bait, the World Rush 56F FB leverages Shimano's FLASH BOOST techn...

The Teeny Pop-R is a legendary topwater bait that produces two distinctly different sounds and actions depending on if the angler is holding the ro...

The shallow running version of the Shad Rap®. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action, deta...

Meticulously designed by 2003 Bassmaster Classic Champion, Mike Iaconelli, the Missile Jigs Ike’s Micro Jig delivers big-time performance in a tiny...

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance — KVD ELITE 200 jerkbai...

With all crankbaits there is a need for one that covers the sweet spot, or in-between ground. For Bomber this is the Fat Free Fingerling that cover...

The Bomber 4A is the muscle of the Model A line, providing anglers a small profile single rattling crankbait with a tight wobble to excel in pre...

SIZE 1/2OZ HEAD DESIGN V-FLAT & HOVER-CUP HEAD PROP DESIGN MANTA PROP A heavyweight contender in a crowded field, Jamaica Boa...