Hard Baits

Awesome Crappie crank colors Premium red hooks Dives to 8' 2" long

A large deep diver with a 0° diving plane, the Series 6 is designed to cast extreme distances. Systematic flat areas are incorporated to send out l...

A small-bodied deep diver, the Series 3 is designed to enhance castability, thus reaching maximum depths. Small bodied Deep diver Dives to 8...

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster, changing the deep diving ...

Built to attract attention and stand up to hard strikes, the Mustad Big Eye Bucktail Jig is engineered for serious anglers. Featuring a 2X-strong h...

These are the 6 best and most popular Panther Martins that we sell. They are sure to catch you more trout, bass, pike, perch, crappie, salmon, stee...

Legendary Kastmaster design. High density tungsten construction. Smaller than a fingernail. Micro series tungsten is the deadliest panfish spoon in...

The all-silver, all gold colors and the painted patterns of the traditional Panther Martin deluxe lures make them classic fish catching lures. Our ...

The Z-Cranker is considered as the most effective medium diving micro crankbaits on the market. Reaching up to 5 feet in depth, this high quality h...

The FishLab BBZ Bio-Shad Crankbait is the perfect choice for outdoor enthusiasts looking to catch some bass. This compact bodied four-piece swimbai...

The Series 4S features the same body design as the popular Series 4, but is designed for shallow applications. It crawls through all types of thick...

The new Bucca Brand 6’’ Trick Shad, designed by renowned swimbait creator Mike Bucca, is proof that some baits just have a little extra magic. Alth...

Accurately emulating panic-stricken baitfish, Strike King’s Evader is the small profile, hyper-effective topwater bait that you need in your line u...

The Rapala PXR Mavrik 110 Jerkbait debuts as the first offering in Rapala's professional-grade PXR lures (Precision, Xtreme, Redline). A suspending...

A classic makes its comeback – Strike King’s tried and true Wake Shad returns with a vengeance. Strike King pioneered the introduction of the joint...

The Mustad Addicted Sink It Series Steelhead/Salmon Jig is a one-of-a-kind bead jig built with a smaller profile that mimics the look of a salmon e...

The Reaction Innovations Vixen has returned. One of the most dominant topwater walking baits to ever hit the water, it has been a fixture on the pr...

The Guppy, perfect for imitating shad in shallow water such as the 4-6 foot range. This little Fat Free is downsized but still packs a punch with t...

Heddon's popular "splashers" the legendary Crazy Crawler, has been producing big fish for avid users for over half a century. These wild-acting top...

Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank’s vast knowledge and Berkl...

The World Diver 99SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate deep-diving jerkbait on the market. Th...