Hard Baits

The Rebel Deep Wee is undoubtedly one of the most popular fishing lures in the world. Its small life-like profile entices and catches all sizes of ...

The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that l...

Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement, while ...

Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist. Lightweight and durable plastic body constru...

The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Cas...

From a childhood passion for building baits to a career spent customizing lures as a professional angler, Ott DeFoe’s OG Series was born in the saw...

Always at the apex of bladed bass jigs, Z-Man has renewed its frontrunner status once again with the fully empowered ChatterBait Elite EVO. Constru...

The Mini Trap is a proven favorite for covering lots of water fast to find and catch fish. Even at its 1/4- ounce weight, the Mini Trap has excelle...

The Thomas Special Spinn is a classic in-line spinner that is deadly on trout, and many other types of game fish and panfish.  It is quality constr...

The Classic Vibrax® gets a tasty candyback! Colored bell is accented with metallic flecks. Blade is tipped in matching color, while blade back is f...

Shimano's legendary Boost concept technology prevails with the introduction of World Pop 69F FLASH Boost, a multi-purpose popper unlike anything el...

If you’re looking for action that will trick any bass into biting, look no further than the Strike King Hardliner. This flatsided crankbait feels l...

Meet the latest iteration of the Magic Swimmer series, now optimized specifically for freshwater species. The Freshwater Berkley® Magic Swimmer ...

The Jackall FIRECRACKER, is a buzzbait that makes big cracking sounds on top of the water. The two props are designed to hit each other, making big...

The popular Mini Flip Jig now has a swimming sibling called Ike’s Mini Swim Jig. Structured on a VMC 30-degree, vertical line tie, 3/0 hook, the Mi...

The new Strike King Bitsy Minnow is second to none. If you are pond hopping and wanting to show up your friends, this is the bait you need on the ...

The Yo-Zuri 3DR-X Shad Crankbait features internationally patented 3D internal prism scale finishes that sends off light in all directions. The Sha...

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster, changing the deep diving ...

The Heddon Tiny Torpedo is sized to appeal to all gamefish. This small propeller-equipped topwater lure makes a big disturbance on the surface. ...

The Rebel Bumble Bug is perfect for ultralight fishing. The Bumble Bug mimics a struggling insect, drawing aggressive strikes from bass, panfish, a...

Featuring a slim, minnow-shaped body and precisely engineered diving lip, the KVD 100 comes equipped with treble hooks affixed to high quality spli...

he Sexy Spoon is an awesome schooling fish bait. Previously a ''sexy secret'' known only to the pros, Strike King®'s heavy-duty Sexy Spoon is now a...

For decades, the MINI-KING® Spinnerbait has been the most popular small spinnerbait for lighter rods, smaller fish, pressured waters and newcomers ...