Creatures & Crayfish

Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. You won't believe the splash, noise or action i...

The Spicy Beaver has a tremendous thumping vibration while swimming making it the perfect choice when fish want a lot of action. The tails have bee...

The 3.65” Baby D has a smaller, yet bulky, profile to flip and pitch but it also has finesse applications. When Texas rigging, the bait has a thin...

The Strike King Rage Hawg is a versatile and highly effective fishing bait, designed with a slim profile to excel in a variety of techniques, inclu...

The Yamamoto Uni is designed to be irresistible to bass. An urchin-style bait, the Uni features bulbed appendages that catch water and shimmy with ...

The Ned Bug is intended to be fished like a normal NED bait but with a unique fish-catching profile. When the Ned Bug is threaded onto our Ned Head...

Loaded Dice will stretch and flex no matter how you rig them. This allows them to stay on the hook fish after fish and won't sling off! Marinated i...

The Yamatanuki just got a little bugged out. Yamamoto’s all-new Nuki Bug is everything anglers love about the Yamatanuki, but with the addition of ...

CRAZY COUSIN of Rage Craw, the Rage Luau Craw loves to switch things up and offer a new presentation to highly pressured fish SOFT PLASTIC SKIR...

The perfect action chunk for Mini Jigs is here! Using Missile Baits shapes and signature patterns, the new 3" Mini D Chunk fits on any compact or f...

Three of the available six patterns feature floating claws that lift in a natural and slightly defensive posture - perfect for a ball head or NED h...

Molded with the extra fine anatomy of an aquatic invertebrate, the 1.75-inch LarvaZ features oversized, bulbous eyes, wispy thin legs and a seg...

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and ...

The long-awaited, bottom-scuttling stealth craw has arrived. SLEEPER CRAW harnesses the revolutionary performance of the SLEEPER series, bringing i...

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator...

The new 3.38” Rage Bug will become so important to avid anglers because it can put fish in the boat in so many different situations. The man who un...

The Smallie Beaver is a great alternative to the Sweet Beaver when fishing conditions get tough. It has all the same great qualities of the Sweet B...

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and ...