Crankbaits

The shallow running version of the Shad Rap®. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action, deta...

With all crankbaits there is a need for one that covers the sweet spot, or in-between ground. For Bomber this is the Fat Free Fingerling that cover...

The Bomber 4A is the muscle of the Model A line, providing anglers a small profile single rattling crankbait with a tight wobble to excel in pre...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott...

Like fishing shallow? The KVD 1.5 shallow running squarebill is the bait for you. This bait is designed to bounce off of rocks in extremely shallow...

Taking the proven fish-catching performance of the 3XD Crankbaits and giving them an elite makeover, the Strike King 3XD Elite Crankbaits offer key...

If there is a "king" of pre-spawn crankbaits, the 6A deserves a crown! This little jewel features a unique rounded bill that plows through rock and...

The Bomber Model 5A is the most unique design in the Model A line due to its small stature and ability to catch big bass. The 5A dives 4-6 feet dee...

Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the liveliest, yet toughest balsa core baits ever. Balsa on the inside, ...

The Unit 24 isn’t just another crankbait—it’s a bold new weapon for unlocking the strike zone in the deepest parts of the lake. Built with a massiv...

The Rebel Hellgrammite ultralight crankbait is a sinking lure with a bottom-searching action, perfect buggy profile and accurate, natural paint sch...

FEATURES 3 Pack Kit Available in shad-based and craw-based forage matching colorways Classic flat side profile mimics a variety of species and cr...

FEATURES Kit Features: Flicker Shad size 7 in five of the most used colors Colors Included: Black Silver, Firetiger, Blue Tiger, Pearl White &...

Truly one-of-a-kind pieces, they're the liveliest, yet toughest balsa based baits ever. What make the BX™ Series so versatile is the fact that we ...

From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series™ is born of the sawdust from Ot...

Newly designed sound chamber emits a unique clacking sound and can be "waked" on top at higher speeds than other wake baits. Unique clacking soun...

Super sharp VMC® black nickel hooks. Hand-tuned and tank-tested ensures perfect swimming action right out of the box. Unmatchable action for attrac...

Constructed of premium Balsa wood, the Super Shad Rap® is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original ...