Crankbaits

Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist. Lightweight and durable plastic body constru...

Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its pre...

LENGTH: 1.77 inches WEIGHT: 1.7G (Float) 2.9G (Fast Sink) TYPE: FLOATING/ FAST SINK HOOK: #12 Buddha A downsized morsel of the ...

At a mere 1/8 oz. the Ultra Light Shad is the smallest, headstrong shad bait Rapala® makes. Small in size, but not in features, like a precision in...

The FishLab BBZ Bio-Shad Crankbait is the perfect choice for outdoor enthusiasts looking to catch some bass. This compact bodied four-piece swimbai...

The Guppy, perfect for imitating shad in shallow water such as the 4-6 foot range. This little Fat Free is downsized but still packs a punch with t...

If there is a "king" of pre-spawn crankbaits, the 6A deserves a crown! This little jewel features a unique rounded bill that plows through rock and...

The Bomber Model 5A is the most unique design in the Model A line due to its small stature and ability to catch big bass. The 5A dives 4-6 feet dee...

The Bomber 4A is the muscle of the Model A line, providing anglers a small profile single rattling crankbait with a tight wobble to excel in pre...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott...

A large deep diver with a 0° diving plane, the Series 6 is designed to cast extreme distances. Systematic flat areas are incorporated to send out l...

The Rebel Hellgrammite ultralight crankbait is a sinking lure with a bottom-searching action, perfect buggy profile and accurate, natural paint sch...

A proven fish-catcher when targeting pressured shallow water bass, the Strike King KVD Elite 1.5 Squarebill Crankbait has undergone an Elite Series...

FEATURES 3 Pack Kit Available in shad-based and craw-based forage matching colorways Classic flat side profile mimics a variety of species and cr...

Front bill design is ideal for “bouncing” off hard cover, deflecting off rock and wood, and eliciting strong reaction strikes Shallow diving crank...

Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the liveliest, yet toughest balsa core baits ever. Balsa on the inside, ...

Truly one-of-a-kind pieces, they're the liveliest, yet toughest balsa based baits ever. What make the BX™ Series so versatile is the fact that we ...

From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series™ is born of the sawdust from Ot...

From the erratic action and chip-resistant finishes to the 3D "look alive" eyes--no detail has been spared in developing and delivering a lineup of...

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster, changing the deep diving ...

Newly designed sound chamber emits a unique clacking sound and can be "waked" on top at higher speeds than other wake baits. Unique clacking soun...

Super sharp VMC® black nickel hooks. Hand-tuned and tank-tested ensures perfect swimming action right out of the box. Unmatchable action for attrac...