Products

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a sm...

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard ...

At a mere 1/8 oz. the Ultra Light Shad is the smallest, headstrong shad bait Rapala® makes. Small in size, but not in features, like a precision in...

The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accura...

The X-Rap® Deep rockets towards the bottom with all positive characteristics that has made the X-Rap® legendary; prominent scales and lateral line ...

Available in 3mm, 4mm, 5mm and 6mm sizes.

The Flirt series of finesse worms have been designed to give anglers hand pour color and action with the durability of an injected bait. Flirts uni...

The Smallie Beaver is a great alternative to the Sweet Beaver when fishing conditions get tough. It has all the same great qualities of the Sweet B...

The Spicy Beaver has a tremendous thumping vibration while swimming making it the perfect choice when fish want a lot of action. The tails have bee...

The silhouette and action mimics bait fish and crustaceans like no other lure. It has been used to win countless tournaments and piles of prize mon...

The Reaction Innovations Vixen has returned. One of the most dominant topwater walking baits to ever hit the water, it has been a fixture on the pr...

The Rebel Bumble Bug is perfect for ultralight fishing. The Bumble Bug mimics a struggling insect, drawing aggressive strikes from bass, panfish, a...

The Rebel Crickhopper is a big bite for summer and fall bass, trout and other gamefish. The most realistic grasshopper crankbait you can find, the ...

The Rebel Deep Wee is undoubtedly one of the most popular fishing lures in the world. Its small life-like profile entices and catches all sizes of ...

The Rebel Hellgrammite ultralight crankbait is a sinking lure with a bottom-searching action, perfect buggy profile and accurate, natural paint sch...

Rebel redefines ultralight lures with the microCritters Series of baits. Available in three colors, which includes chrome and trout styles mimickin...

Only the original Pop-R has the faith of America's top water angler - Zell Rowland. Once referred to as 'The Secret Bait of the Pros,' now everyon...

The Teeny Pop-R is a legendary topwater bait that produces two distinctly different sounds and actions depending on if the angler is holding the ro...

The ultralight Rebel Teeny Wee-Crawfish is one of the most popular fishing lures in the world – a standby for all anglers who walk stream banks or ...

The ultra-light Rebel Wee-Crawfish is one of the most popular fishing lures in the world. Its small life-like profile entices bass, trout and panfish.

From smallmouth in the Midwest to largemouth in the Southeast and even carp in the Columbia River, The Bass Field Kit is built to handle your warmw...

PRODUCT FEATURES Most powerful drag in its class Adjustable, CarbonFiber drag Unmachinable, unique Die-cast construction Large arbor design speeds...

Powerful, Deep-Loading Fast Action High-Performance Nano Resin-Impregnated Graphite Technology Chrome-Plated Stainless Steel Guides with Ceramic In...

The Butter Stick brings nostalgic design from the days of shag carpet, roller disco, and Hendrix rippin'. And like all things good and vintage, it...