Products

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott...

From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series™ is born of the sawdust from Ot...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

From a childhood passion for building baits to a career spent customizing lures as a professional angler, Ott DeFoe’s OG Series was born in the saw...

Featuring three of the most used tools in any angler’s tacklebox, these contemporary designed tools work as good as they look. Combo includes Stain...

The key to success on any day fishing is keeping your line in the water. These tools make fast work of the necessary chores like trimming line, pun...

The Rapala PXR Mavrik 110 Jerkbait debuts as the first offering in Rapala's professional-grade PXR lures (Precision, Xtreme, Redline). A suspending...

Protect your rigged-up lure from damage and tangling with other lures, rods, and lines. Durable, clear, hook-resistant PVC window Reinforced hook ...

These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary...

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard ...

Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Large internal rattles create a rhythmic side-to-side motion-and-sound combination t...

Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its pre...

The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap. The Elite structure consists of premium balsa wood, a...

The shallow running version of the Shad Rap®. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action, deta...

Floating balsa wood bait featuring a water-churning stainless steel propeller that sputters like a wounded baitfish on crank and pause retrieve. F...

V-hull body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod, ending with a soft, long glide on sla...

With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibra...

Rapala® SmartHub® accessories simply slide over the top of the SmartHub® connector and securely clicks in, giving you endless options to effortless...

Stores up to 4 ice rod and reel combos up to 30 inches Padded case for reliable protection Interior storage pocket for extra gear Adjustable shoul...

Constructed of premium Balsa wood, the Super Shad Rap® is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original ...

Add unmatchable sensitivity to any ice rod. Snap-Back Titanium design will not kink of break. Adjustable tension and hi-vis indicator bead give ang...

Designed to offer big action in a small bait. Size 3 body dives to 8' and delivers an enticing wobbling and rolling action. Buoyant body easily bac...